I just bought my first Kathy Van Zeeland bag in a shopper style at TJ Maxx in a neutral taupey/bronze color which is very mom friendly since it will be tossed into my SUV constantly. I love the two outer front pockets (one zips and one snaps with a magnetic closure) which are perfect for my Droid and my car keys. It also has two inner zip up compartments and is divided into two larger areas. My girls are school now, 1st and 4th, so I don't carry around sippy cups and diapers in a diaper bag any longer but I still need a great, roomy bag but one that is not TOO big. A medium size bag is perfect for me. If you find a bag you love, go for a fun color (red, plum, turquoise) It's something you carry every day, so why not have a little fun with it!