What advice would you give a mom who wants to be a mompreneur?
The best mompreneurs are those who can visualize something that doesn’t currently exist in a marketplace, but will make their own lives better. Then turn it into a reality for themselves and others to benefit from. Almost three years ago, I was newly pregnant, and saw a need in Chicago for moms-to-be and moms to connect with one another face to face in a social, educational and fun way. Other than sporadic pre-natal yoga classes, nothing existed to connect us offline and in person. What started with one free event for me to meet other expectant moms on April 3, 2010 (when I was 12 weeks pregnant), has transformed into 12+ events per month (over 300 to date). Bump Club and Beyond has a comprehensive online presence through our blog and social media pages. A year ago, we added Austin to our roster of cities, and will announce a third city this fall that will gain a Bump Club and Beyond community of its own. Thousands of moms and moms-to-be have experienced Bump Club and Beyond for themselves and are now engaging with our brand both online and off, all because we saw a need for what we now offer in Chicago, Austin, and beyond.
I encourage all mompreneurs to stay true to themselves and what they are trying to accomplish. It's important to come up with your own ideas to make your business thrive naturally, in a way that is unique and that works for you and your audience. Make a game plan and stay focused; you can never be all things to all people.
Surround yourself with honest people who you can trust and who share your vision. Be cautious and protect yourself and your ideas. Find a mentor who you can look to for guidance in the areas where you may not excel. Be a mentor to others in the areas where you thrive. Time is precious, so make a plan and use it wisely. Expect that in order to succeed you may have to put in time during unconventional hours---but that is the beauty of having your own business, you make the rules. Don't compromise your family time or time spent with your kids. Make sure to take time for yourself (it's hard to do, but you have to!)
Lastly and most important you must have a passion for what you are doing and make sure you are 200% committed to your business' mission. If you don't believe in it, no one else will. If you are passionate about your business, and try to build the best, most unique product you possibly can, it will show, and you will eventually reap the rewards of your hard work. Remember, your customers/audience always come first. Without people who trust and believe in you, you don't have a business to start with.