Most of the time I shop for my daughter when I get coupons for the GAP in the mail. With deals like 30 or 40% off it's always easy to shop this way. I also love shopping for her at H&M, CrewCuts, Tea Collection, and others but I always wait until there are sales and markdowns. I have also had some success shopping off season for her too and this really works with dresses and higher quality pieces. And finally I buy her everyday wear and pajamas at Old Navy and Target.