"Anti-aging" make up for tweens

Amie - posted on 01/31/2011 ( 62 moms have responded )

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Walmart's 'anti-aging' makeup for 8-year-old girls
The retail giant is adding a new cosmetics line aimed at the tween market, but commentators are questioning how urgently children need exfoliating cleansers

posted on January 27, 2011, at 1:43 PM
Walmart's tween makeup line features

Kids... they grow up so fast these days. So fast, that Walmart has introduced a youth-preserving cosmetics line called "geoGirl" aimed at kids ages 8 to 12 — a demographic with an estimated $2 billion in buying power. Some commentators are in an uproar over the entry-level makeup products, some of which are touted to have anti-aging ingredients. Here, a brief instant guide:

What exactly is geoGirl?
It's a new line of 69 cosmetics products, from blush and mascara to exfoliators, aimed at the tween market. It's designed especially for young girls who want to use "real cosmetics, but with natural ingredients," says Joel Carden of Pacific World, the line's manufacturer. All products will be free of chemicals like paraben, phthalates, and sulfates, with a minimal use of synthetic colors and fragrances, a move "designed to attract parents worried about the excess chemicals in make-up," according to the Daily Mail.

What's Walmart's role here?
The retailing giant will be carrying the geoGirl line, which it says "was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing makeup."

Where does the "anti-aging" part come in?
The line's creators claim it's formulated for fresh young skin, with ingredients like willow bark to exfoliate and chamomile to calm, as well as anti-oxidants, which reportedly prevent aging. "What next for kids? In-store Botox?" asked one "well known" website, according to the Daily Mail. "Prevent aging?" says Cindy Kroiss at Gather.com. "The only way to do that is to die—surely not what the marketing team has in mind." Fashionista's Cheryl Wischhover finds the concept ludicrous: "I was giggling a bit as I was reading about exfoliation, calming, and blush for eight-year-olds. I mean, your skin will never be more flushed and radiant than when you are eight."

Has Walmart carried products like this before?
Yes, the geoGirl line is replacing a defunct cosmetics line for tweens and teens from Mary Kate & Ashley Olsen, though that line wasn't noted for its anti-aging components.

http://theweek.com/article/index/211492/...

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*face/palm*

I will not, nor will I ever, buy anything like this for my daughters. It's sad that there's even a place on the market for this.

What do you ladies think? Would you cave and let your tween buy any of the products? What do you think about this even being on the market?

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Charlie - posted on 01/31/2011

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Skin care I have no problem with , to me it makes more sense to prevent aging than to flog "anti aging " creams to women who already bare the signs of aging I mean the damage is done but you can use preventative measures , he sale of anti aging products to women already aging is ludicrous to me , the make up ? no I wouldn't buy it ... well perhaps lip gloss or nail polish but that is it and as for the comparison to botox ? Come on ... aren't we over hyping this a bit ?



AT 8 years old kids are starting to need to use skin care products , the fact is they are starting to get pimples and damage from sun exposure why not protect that beautiful skin with a natural product ?



No one is saying this is a cure to wrinkles or that wrinkles are ugly it is simply prolonging the effect of aging and why not ?



And I love make up , I love the creativity and the different ways I can express myself with it , I DO embrace my own beauty and I accentuate it with the products I love ( not all the time I mostly just go suncream and lipgloss ) this is something I do as an adult but it's nice to have a fresh well taken care of face to put it on .

Becky - posted on 01/31/2011

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If I have a daughter, I'm pretty sure she will not be wearing anything more than lip gloss and nail polish at 8 years old! Definitely not eye make-up!
I like the idea of all natural and non-toxic, but anti-aging? No! Way to start teaching your child young that there's shame in aging and that physical beauty is all that matters!

Charlie - posted on 01/31/2011

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Well I think most people agree make up is a bit much for an 8 year old but would it be less "offensive " if it wasn't marketed as an anti aging skin care range ?

Lots of things age skin , lack of oxygen from clogged pores for example cause skin damage this starts to happen when a pre teen or teens face starts to get oily skin care products can help prevent this .

I don't have daughters and I am so sorry your daughter has to go through this Amie ( kids can be cruel ) I was called fat too amongst other taunts pertaining to my "black" skin so I guess as a mother I can't really know how I would feel but in my experience as a teen and pre teen girl I was taught make up in public is for adults ( although I always had the kids make up you could buy way back in the eighties , early nineties ) And I was always taught to wash my face and keep it clean before bed it was never about fear of looking old or what others think it was simply to take care of my skin .

I also wanted to say in regards to the skin care that different aged skin needs different types of moisturizers , face wash ect it is no good putting extra collagen in a pre teen or teenages face wash and moisturizer it needs to be designed for their skin age which I think is great , much better than washing your face with soap or your mothers face wash and exfoliates are great once a fortnight to sloth off the dead skin everyone has dead skin !

[deleted account]

I don't think i would put an age limit on when she could wear makeup or not. Shes not harming anyone, i would show her what to do so she didn't look trashy. I think theirs more important things to worry about than makeup, besides its self expression, and i would never do something to prevent her from expressing herself.

Jenn - posted on 01/31/2011

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When I was in grade 5, I bought my own makeup and sneaked it to school to put on since I wasn't actually allowed. I think I would rather allow some makeup and then show them how to properly apply it, then to have them do what I did and end up with bubblegum pink lips and bright green eyeshadow. :S

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Laura - posted on 11/11/2012

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anti-aging anything isnt good for kids.... its proven that using wrinkle cream at a young age gives u more wrinkles when u get older......ur skin gets softer when using aging anything... so think about this us moms who have had kids..... our stomachs are softer with stretch marks... Its not just from having kids but from using creams that is supose to work for stretch marks....but instead we get more stretch marks after having kids...yes we gain weight but our bodies change every 7 years anyways......

Tracy - posted on 10/31/2012

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I suppose the question really becomes more along the lines of, when you look in the mirror, do you wish you looked younger? Do you participate in the culture that's been designed to appreciate grown women most when they look like girls? This is not just skin deep and makeup, this is also applied to education, wisdom, behaviors, etc... It's a whole culture designed to dis-empower women as they age. So, if you participate in this culture by wishing away your age, then an anti-aging makeup line for 8 year-olds makes perfect sense - it's the next logical step. It's right along with the lingerie available for toddlers and ads presenting 5 year olds in positions traditionally reserved for sexy/seductive adult ads. For all the women that think it's adorable to have their 4 year old in short skirts and high heels, this makeup line is just part of the game.



Personally, I have been kicked out of a Mary Kay party when I was 19 (I am 33 now, and still feel the same way) because I laughed when the lady told me how to prevent aging and wrinkles. She asked what was funny. I told her that I was 19. People treated me like I was young and dumb. I told her that I want to EARN every wrinkle and be treated like I have lived a full life and am full of wisdom and experience to be shared. That each line I get will be from an experience I've had. I did NOT want to be treated like a 19 year old my whole life.



It comes down to what we want to teach our daughters about themselves - and our sons on how to appreciate a WOMAN and not chase after little girls (no matter what AGE they are).

Becky - posted on 10/22/2012

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I am a Skin Care and Beauty Consultant with one of the Major Cosmetic Lines in the World and it has been around for over 50 years. I teach skin care and glamour to my clients. I do have tweens in my class and teach them the proper way to take care of their skin such as the need to wash the face twice a day and moisturize but to not use bar soap on their face, the wax in the bar causes blackheads and enlarges pores! I teach them minimum makeup with their Mom's permission because they are going to play with their friends if you do not let them explore. I teach the correct way to line the eyes and when its appropriate, and on this little of a tween, I recommend lipgloss and maybe a shimmery eye shadow for special events. Girls love to play in makeup, they just need to know the boundaries and when. I do not see focusing a whole line of makeup to create a bunch of new little Tiara girls! It is more important to let them play with what you find ok for them and to teach them not to share it with their friends for risk of eye infections.

[deleted account]

Oh but yea anti aging serums for eight year olds? thats just a load of S*** come on now people what eight year olds want to look like 5 year olds?? or when they turn twelve do they still want to look like 8?? haha thats just nonsense

[deleted account]

I am very much a girly girl i am a pro at a make up nails and hair and i am all for my daughter wearing make up however when she is old enough and only when we are playing around. So altho i dont think is anything wrong with the Geogirl cosmetic line especially since there are some parents that let their kids wear make up that young and i think it is better for the young girls to wear make up without all of those chemicals i presonally wouldnt let my daughter buy any of it. Altho i will give my daughter facials and proper cleaning instruction. I dont think your ever too young to learn about good facial cleaning habits. As far as exfoliating i dont think thats necessary kids are young so their skin is perfect. But yea make up for eight year olds?? wow thats really young to just play around with? i think its ok.

Amie - posted on 02/03/2011

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Yes, all the ladies who are expressing disgust with how it is marketed, have hit the proverbial nail on the head.

I do not want my daughter seeing that kind of advertising. She's 10, she doesn't need to think about anti aging anything. =/ We do teach her how to take care of her skin, just like we taught her to brush her teeth. It's a part of good hygiene. Little girls, however, do not need to be blasted or see this kind of advertising. I would not buy it, simply because of that. I wouldn't and won't.

Krista - posted on 02/03/2011

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Skin care is totally fine. There is absolutely nothing wrong with teaching an 8 year old how to properly cleanse and protect her skin to keep it from being damaged. All that would be needed there is a mild cleanser, maybe a very gentle toner, and a light moisturizer with a high SPF.

But yeah, they really screwed the marketing pooch when they brought the anti-aging thing into it.

Flora - posted on 02/03/2011

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its not that horrible. yea it's gross that they are targeting young kids but at least it's mostly natural anti aging components. not chemical usage which is strictly in there for anti aging. those are pretty good to use on a regular basis as a human anyways.

Veronica - posted on 02/03/2011

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A little make up is one thing - but the target market for anti-aging IN cosmetics, is not for this young of girls. If they want to promote anti-aging with children - it has to start with their health, and lifestyle, not by the makeup they wear and they can use skincare products that are for normal skin - and it will still be effective.
Eating healthier, and taking necessary supplements are key, along with daily exercise and an active life.
Secondly is personal care, a regular skincare regimen is healthy, and children should learn how to cleanse and moisturize their faces - cleaning your face alone, helps keep a more youthful appearance.
Anti-aging products and cosmetics are for women who are getting older and want to slow it down, or women who want to 'reverse it' a little. I don't see anything wrong with antioxidants and vitamins in cosmetics at all, but the anti-aging needs to remain with the mature market.
My oldest just turned 8, the most she wears is lipgloss as well; and for xmas i got her some eyeshadow - but it was for play/dress up only. I didnt wear makeup til i was close to 15 yo. - before that it was pictures/occassions or play.

Jennifer - posted on 02/02/2011

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My daughter is very girly, and she wanted to start wearing a little makeup when she was in the 5th grade. I let her and I know many moms who would not approve at this age. She applied it very well and didnt go overboard. I can see no reason not to let them if it is done tastefully. There is no reason for a mom to make a huge deal over it, that only makes them want to wear it even more! You definatly should choose your battles!!

User - posted on 02/02/2011

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My daughter won't be wearing make up when she's 8 years old, organic or any other kind.

[deleted account]

ugh. there is absolutely no reason to wear anti-aging makeup at 8 years old. come on! God willing, you haven't even hit puberty yet! there's nothing to cover, and why would you? kids' skin is so clear and soft anyway. since when did the study on how makeup makes your skin worse just disappear? sigh. i don't care that it's "all-natural." so is bat crap. anyway...

no, i would not buy this kind of makeup or any kind of makeup for my "tween," never mind my eight-year-old. i might buy it for me, if i even wore makeup, and let her play around with it, but to buy it specially for her to wear daily and ruin her pores? no thanks.

Sharon - posted on 02/02/2011

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Nope. Its just a marketing ploy to whorify our daughters.

My 8 yr old is NOT wearing makeup. She's a little girl. Not someones' penthouse pet.

Megan - posted on 02/02/2011

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Well they wasted no time trying to corrupt their most innocent years. MK & Ashley should know of all people how sensitive young girls are at that age. I specifically remember the two of them being succumbed to peer pressure and being anorexic/bulimic. Children should be taught to love themselves the way they are. Each person is unique in their own way, and they definitely don't need make up or anti-aging serums to cover it up as a child! Insane!

[deleted account]

I will not let my girl use anti-aging products! At 8-12 years, why do they need it anyway?? Lip gloss and nail polish is about all I'd allow at that age.

Ronda - posted on 02/02/2011

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my daughter is 17 (turning 18 in a month) and just started wearing makeup this week, she doesn't need it, but she wanted to give it a try, she bought her own stuff, I wouldn't buy it for it, maybe the cost will deter her, she spent $32 on it the stuff at Walmart (not this new stuff in this article though) and that was just foundation, powder, mascara, eye shadow and face wipes

Desiree - posted on 02/01/2011

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Has someone finally lost all their marbles instead of half the bag. 12 never mind 8 is far too young for makeup anyway. I don't mind teaching them about skin care but that is one step too far!!

Stifler's - posted on 02/01/2011

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I started cleansing, toning and moisturising at 10. I moved to Emerald from the coast and my skin looks way way way more aged even at 22 than it did when I lived in an area where the UV index was not rated EXTREME everyday.

LaCi - posted on 02/01/2011

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I agree with that, Kathy. I just don't see what the big deal is if they do make products for tweens, honestly.



And comparing exfoliating or antioxidants to botox is just silly. The writer is just being ridiculous.



If I had a daughter though-the boy if he's interested- I think making your own stuff is FAR too much fun to pass up though. and otherwise, he can use my stuff if he wants.

[deleted account]

It's never too early to start looking after your skin, ie, cleansing it properly.

But this is just one huge marketing gimmick and I hate being conned by huge, wealthy conglomerates. Teach our girls about good skin care, but let's not fall for these money -making exercises.

LaCi - posted on 02/01/2011

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I started playing with makeup when I was about 8 or 9 usually way overboard for fun, I started wearing makeup on a regular basis at 12/13. Just the usual, powder, mascara, some blush maybe. More hardcore with the makeup at 14. But the anti aging part? I don't think "tweens" are too young to start taking care of their skin, and that what the mentioned ingredients do, they don't reduce wrinkles, they're just part of a good skin care regimen which could have prevented some of these haggard looking 25 year olds from looking like hell so young. It's NEVER too early to take care of skin, moisturizing and exfoliating are GOOD. Makeup that young is iffy, but good cleansers and moisturizers? Yeah, I'd have zero issues buying that for my kid.

Nicole - posted on 01/31/2011

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I agree that 8 is too young for makeup.

I disagree that children who are allowed to experiement with makeup should only be allowed to wear a small amount, of neutral colours.

I would not send my child to school with bright green eye shadow and red lipstick, but if they wanted to play with bright colors and even wear them out with friends to play on the weekend, I would allow them that freedom.

I had so much fun playing with makeup when I was a kid, and I loved bright colours! I still do but I never have any time to do my makeup, so it never gets done.

Practice is what makes people perfect at applying makeup and bright colours need more practice to get right

[deleted account]

I am sorry but I don't "face paint" myself unless forced so I am sure as heck NOT going to allow my child, tween, or teen. However, we do plan on having a whole summer program about makeup application when my girls get older. If they insist then they need to know how to do it without looking like a harlot. Less is more.

Pamela - posted on 01/31/2011

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Olive oil is supposed to have some healing qualities to it. I'm not against make-up per se (though I don't wear it often - only for super special occasions). I think I'm mainly reacting to the idea of girls under 12 wearing it. I'm not against skin products - particularly if they're organic, natural, blah blah blah. I can't help think however that by encouraging little girls to use some of these products might be giving not such a good message about who they are.



And I'm not necessarily against play make-up or lip gloss. But it seems mind bending when you see 6-8 year-old girl in full make-up. Like those beauty pageants they have. It feels (and this is just me) wrong somehow.

Mary Renee - posted on 01/31/2011

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If the stuff has SPF in it I'm for it. I wore mascara when I was 11 and I can remember having those "Wet 'n Wild" flavored lip glosses when I was in 4th grade. I moved to Hawaii three years ago and already my skin looks so different from sun damage, I have tons of freckles I never had before and I'm only 24. Get these girls to get used to putting SPF on their face young and I don't care if it's marketed as foundation as long as it's preventing sun damage.



Also, I got to wear my mom's make up for special occasions when I was in elementary school - Christmas Pageants, School Plays, Band Concerts, New Years, Fifth grade graduation... it probably would have been better for me to be using stuff with natural ingredient that was actually made for someone my age vs. my mom's "real" make-up.



That said... I'm 24 and a stay at home mom and I never wear make-up. Maybe once every two weeks I put on mascara if I'm trying to sex it up for my boyfriend... hahaha, but I have a pretty young face (in spite of the sun damage) so I never felt like I needed it. I wore more make-up when I was 17 than I ever have since.

Amie - posted on 01/31/2011

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"Well I think most people agree make up is a bit much for an 8 year old but would it be less "offensive " if it wasn't marketed as an anti aging skin care range ? "

Yes, in my eyes it would make a huge difference. Marketing plays a huge role in the way people views things.

I'd rather it was promoted as an all natural way to keep your skin healthy. Anti aging when it pertains to children just sounds so wrong. =/ Why would a child even need to think about that? Why would we want our children to think about that?

Like Krista E posted as well. My daughters will be no younger than 12 before the full get up of make up touches their faces as a want. As of right now, she wears it when she has too (dance, halloween [ok not really a need but I prefer make up over masks]) and that is the way it will stay until she's a bit older. Then I can teach her the proper way to apply it as well.

[deleted account]

Yea, i soak myself in it, then hop in the shower after a half hour or so of kicking it with a bathrobe on :P I apply a little on days i dont shower directly to my face, like a pea size. Any more and you get greasy looking.

Bonnie - posted on 01/31/2011

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Definitely in agreeance that should know how to put it on properly. I have seen too many 10-13 year olds with makeup on and it's caked on and the wrong colours altogether.

Stifler's - posted on 01/31/2011

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I'd rather teach them how to put it on,. There is nothing worse than seeing kids at school with orange faces.

[deleted account]

thats a good point tara. a lot of makeup products do have horrible chemicals in them. Makeup and cosmetic/hygienic products are very loosely regulated.If gabby wanted to buy makeup, i would pick out eco-friendly natural ones. Kind of like the stuff i wore when i did wear makeup.

Tara - posted on 01/31/2011

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I would, only because if my daughter wants to wear make-up for a recital or skating performance, I would rather her wear makeup that is free from the above-mentioned chemicals which have no place on anyone's skin especially young girls. Heck, I hardly ever wear makeup but if I have to, I would buy such a product, again based on the lack of ingredients that are in so many other cosmetics..
As for the anti-aging spin, I think that's going too far... little girls shouldn't be concerned with fighting aging...
but I give them an A+ for introducing something that won't harm their skin and something made with natural ingredients.
That said, I don't like Walmart so it would be nicer if this were available elsewhere. :(

Krista - posted on 01/31/2011

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I think makeup for 8 is over-the-top, for sure. A bit of lip gloss, or painting their nails for fun? Sure. But more than that just doesn't look right. A friend of mine lets her little girl wear makeup, and I'm talking full-face, here: eyeshadow, blush, mascara, glitter. The kid was wearing this at age 8. It just looked really inappropriate. But, not my kid, and she wasn't being harmed by it, so I didn't say anything.

But yeah, if I ever have a daughter, the makeup will be kept light to non-existent during her pre-teen years. And on her 12th birthday, I'm giving her a proper makeup lesson so that she knows how to apply it properly, so that she doesn't look like a prepubescent guidoune.

[deleted account]

well, i don't wear makeup at all, i don't see a need for it personally. but ive seen play makeup for 3 year olds at stores.

Pamela - posted on 01/31/2011

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Yes, but make-up at 8 is a little over the top, don't you think? I get girls of 12 and up wanting to have a bit of make-up. But girls younger than that...don't see the point.

[deleted account]

i used olive oil as a way to keep my daughters skin young and healthy since birth. She gets antioxidant loaded foods for the same reason, as well as many other health benefits.

Krista - posted on 01/31/2011

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I see nothing wrong with teaching tweens (boys AND girls) proper skincare (how to properly wash your face and if needed, how to gently exfoliate to help reduce breakouts). But to my mind, the only anti-aging product that they need at that age is sunblock. That alone will prevent the lion's share of premature aging of the skin (not to mention preventing that little thing called melanoma).

Makeup at 12, though? I was wearing it. As long as it's not loaded with chemicals and is applied tastefully, I don't see a problem with it.

Amie - posted on 01/31/2011

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Sunscreen is not in the same category as anti aging remedies. Anti aging is just that, to off set the signs of aging. There's no reason young girls need to start thinking about this, especially at such young ages.

Sun screen is a preventative but not just for signs of aging.

If it was marketed better, it wouldn't be as big of a deal. No one can not see how marketing this to a society of young girls who already have rocketing self esteem issues, dating and acting "mature" younger, etc. is not a good thing?

It's not just one aspect, it is all of them. This is one more domino in the entire effect of all of us having our girls growing up and becoming "young women" before their time.

It's one thing to be ravaged with the affects of puberty young, we can't help that. It is another to start worrying about how we look and others perceive us. Girls do worry about this and without the emotional maturity to go along with it, it's not a good idea to allow them to use adult means of expression on themselves. Girls and boys don't fully understand.

This is one that is emotionally charged for me. My own daughter has already suffered self esteem issues and had to over come them. She was 7 when she started being called fat. Since when is it ok for adult perceptions and insultes, of any kind, to be projected onto children? Now we're supposed to say ok?

Its ok for younger and younger girls to start having body issues? We're supposed to start letting them wear make up and tell them, use this it'll help you look younger for longer? We're supposed to let them use products with anti aging agents in them, even though they've barely begun puberty in many cases?

Girls need to learn who they are and be comfortable with themselves before we start pushing what society thinks is beautiful and acceptable onto them. If more girls were this way though, their wouldn't be a market for this would there? Its one thing to use it to enhance your looks, which adults understand, young girls do not. Even with their mothers (aunts, sisters, etc.) trying to educate them, they are not mature enough to understand. Many teenagers don't even understand this concept.

Each girl is different, some have bonafide reasons to do certain things (like shave their legs). It also goes hand in hand though with what I've said. Society is pushing what is accpetable onto our girls. The ones with parents who allow this, then end up having girlhood bullies on their hands. These girls are the ones who tear down girls like my daughter. They perceive a flaw or make one up to feel better about themselves. HOW do they even know to do this? WHY do they think this is acceptable?

My daughter self expresses through her art, clothing choices and how she chooses to do her hair that day. Does she catch flack for it? Some days she does. She's also in a place where she can turn the other cheek most of the time. There are times where she can't, she is still worried about what others think (especially her peers). So she then makes slight changes to make it "acceptable".

I hope one day she's as strong as I am to say "F -you" this is me, don't like it - door's over there --->>>. This is one topic though, I don't think some will understand until they've walked that gauntlet with their daughter. It's one thing to think something, it's another to live it. Having lived it with my daughter does colour my perception.

Maybe if she hasn't had the issues she's had, maybe if those other children had parents who taught their kids to respect and love everyone for who they are, maybe if society as a whole would push back harder against what is "beautiful" and "acceptable" my mind would not be so against this.

[deleted account]

best anti-aging secret ever, olive oil :)



I see no problem with preventative measures to slow down the aging process of your body. I personally wouldn't use makeup for that, since makeup speeds up the aging of the skin when used incorrectly. Still, its better to start young, prevent because we can't reverse. The ingredients are natural too...

Stifler's - posted on 01/31/2011

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That is true Loureen, starting to use anti-aging at 30 when the damage from UV rays has already been done is pretty useless.

Stifler's - posted on 01/31/2011

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Anti-aging? LOL. I had lipgloss my whole life but never cared much for make up until I was older. If my daughter desperately wanted it I'd probably let her.

Amie - posted on 01/31/2011

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What's wrong with anti agin for children can be summed up by what Becky said:



"Way to start teaching your child young that there's shame in aging and that physical beauty is all that matters! "



And yes Joy, the title tween is enveloping younger and younger children. =/ Ugh.

Lindsay - posted on 01/31/2011

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If anything, I would buy my daughter some lip gloss. That will be the extent of her make up (beyond in the house play/experimenting) usage until she is at least 13. They only get to be little girls for so long. It seems like too many parents have forgotten the word "no". They should add it to their vocabulary.

Jocelyn - posted on 01/31/2011

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God damn, COM deleted my post...
Arg.
To reiterate: an 8 yr old shouldn't be wearing makeup, but for skin care, I see nothing wrong with exfoliating (lightly) and anti aging ingredients. Most anti aging ingredients are natural, so no harm there.
I also really like the fact that they are "free of chemicals like paraben, phthalates, and sulfates, with a minimal use of synthetic colors and fragrances" That's a big seller for me!

[deleted account]

Well, I guess the way I see it...if you're gonna let your tween daughter wear make-up, it may as well be all natural. Exfoliating (properly) doesn't seem like it would be a bad thing. If I had exfoliated when I was a tween and through my teens, I probably wouldn't have had acne like I did. Now that I think about it, instead of anything natural on my face, I used Noxema and other skin cleansers on my face every night. Don't see how that's ok but all natural make-up isn't. I think I'd have a problem with it if they were promoting anti-aging as in anti-wrinkle or any of the "line concealers". Sounds to me like they're just talking about make-up with all natural ingredients.



Edit: I guess (after reading more of the responses) my definition of "tween" is off. When I saw tween, I was thinking 11-12ish, which is when I started wearing make-up (in small quantities...a little lip gloss and some mascara basically). I agree that if an 8 year old is considered a tween, no, she shouldn't be wearing make-up. Sorry, I just didn't realize "tween" went down so low in age.

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