Nikki - posted on 03/02/2011 ( 32 moms have responded )
THE search for the ultimate cute baby has descended into nastiness after mothers angry at a voting glitch started to launch cruel and racist attacks on other people's children.
The taunts transformed the Bonds Baby Search - all chubby cheeks and cuteness overload - into sheer ugliness as angry mothers took to the company's Facebook site.
Bonds yesterday posted a warning on its Facebook page that any bullying comments and negative remarks about children would be removed, adding that it was supposed to be a fun event. But at least one mum has sent some of the comments to police.
Pippa Taylor was floored when someone posted a comment on a picture of her Eurasian daughter Lilli, saying "Bonds Australia not Asia".
"It's almost like an American beauty pageant where the women get their claws out," Ms Taylor said.
Another mum complained on the Bonds Bumps & Baby Facebook page that someone had commented on a picture of her daughter, saying: "A child only a mother could love". Another baby was called an "ugly duckling."
Ms Taylor, of Brisbane, said she was stunned at the racial comments made about two-year-old Lilli.
"I just think it's atrocious. It is meant to be just some fun and for a whole heap of mums, and fathers as well, to put their babies up because they think their babies are gorgeous.
"They are. All babies are gorgeous," she said.
The drama started when voting for the People's Choice component of competition began on Monday and parents used social networking sites to direct friends and family to vote for their baby, leaving the website unable to cope.
The number of entries sky-rocketed from 17,000 last year to 52,000 this year.
Organisers admitted the website was only made to cope with about 34,000 entries.
"In a 24-hour period from Sunday to Monday we had 501,000 visits to the site and that is just massive," a Bonds spokesman said yesterday.
When the website went into meltdown it allowed people to vote for some babies but not others, leading to angry comments on the Bonds Facebook page.
The website's voting section was down from late Tuesday until about 6pm yesterday.
Although all the negative Facebook comments were removed, some parents are so angry they plan to pull their babies out of the competition. "It's just a shame a few people have chosen to make negative comments when 52,000 families have entered because they are proud of their baby," the Bond spokesman said.
The competition has run since 2006, but this is the first People's Choice component.
The finalists will be announced later this month.
From that list 10 babies will be chosen to feature in a Bonds marketing campaign.
Read more: http://www.news.com.au/national/ugly-row...
Why would mother's feel the need to be so cruel and rude about other peoples children? Are they taking this competition too seriously or are they just mean?