Jodi - posted on 12/22/2011 ( 28 moms have responded )
Ok, I stole this from the CoM Editors, but right now it is very relevant to me, because my daughter is currently a Lego nut. She adores lego. All she wants for Christmas is the Lego City Police Station. We have purchased that for her, PLUS the Lego Creator house with the working doorbell (I thought that was pretty cool :P). I love Lego for the kids because it really does inspire their creativity.....until now.
The LEGO company is losing parental love over its new gender-stereotyped line for girls, "LEGO Friends."
"Unlike Lego's best-selling city line, which features realistic buildings, the [Friends] town is built with new pastel bricks and the main attractions include a beauty salon, a horse academy, a veterinary clinic, and a café. ... Each girl has a different personality: 'the smart girl,' 'the animal lover,' 'the beautician, and 'the singer.'"
So, what do you think? Do you think they are stereotyping and dumbing down Lego for girls? Would you purchase this for your daughter?
Personally, I am interested because in my Christmas shopping outings, when looking at the Lego for my daughter, I did see some girl sets of Lego/Mega Blocks. And my instant thought was that it really WASN'T what I expected of lego, and I thought it was very uninspiring and lacked any real creativity. I deliberately avoided the stereotypical girl sets because of that. I just couldn't see the same longevity in it as I could with the other sets I purchased. AND when I compared the sets, I really felt they weren't value for money.
I guess, to me, I have a certain idea of what I expect from purchasing Lego, and what I see the children getting from it, and this isn't it. I don't have any objection to them creating sets that have interest to girls.....but why the need to dumb it down?