Jodi - posted on 02/14/2011 ( 21 moms have responded )
A new study has found parents are more likely to buy junk food if it is endorsed by a celebrity.
The online study by the Cancer Council asked more than 1,500 parents which products they would buy.
They found less than half the parents read the nutrition information on the packaging.
Those who did not check the nutrition panel were more than twice as likely to choose an unhealthy option if it had the endorsement of well-known sporting personalities.
Jane Martin from the Obesity Policy Coalition says the study strengthens the case for a simpler food-labelling system to help parents make better choices.
The Cancer Council supports the introduction of traffic light labels to help parents make better food choices.
Traffic Light Labelling Gets the Green Light
Cancer Council NSW, in collaboration with other public health and consumer organisations, has conducted a survey of 790 consumers to determine the front-of-pack food labelling system that would be most appropriate for adoption into the Australian grocery market.
Front-of-pack food labelling is needed to support information provided in nutrition information panels on the back and sides of food packages, to assist consumers in making healthy food choices. Cancer Council NSW has undertaken this research because of our interest in promoting good nutrition in order to reduce cancer risk.
This study clearly indicates that Traffic Light labelling is the more effective front-of-pack food labelling system, as it allows Australian consumers to quickly and easily make healthier food choices when grocery shopping. On the basis of this consumer research, the Cancer Council NSW recommends this labelling system be introduced on all packaged food products in Australia.
Within that last link is a document proposing the new food labelling, it is worth a read.
So, given that more than HALF of all parents don't read food labels, do you think it should be legislated that packaging should be changed to make food labelling more prominent and simplistic so that parents can make better choices? Do you believe such a system would work, and would it REALLY overcome the issues of truth in marketing (such as celebrity endorsement, as suggested in the initial article)?