Jodi - posted on 03/28/2011 ( 58 moms have responded )
Famous for its risqué advertising and controversial staff look policy, Abercrombie & Fitch has hit headlines again for promoting padded bikinis for teens and tweens.
The fashion chain released a range of bikinis for girls aged eight to 14 called the ‘Ashley push-up triangle’ top which features thick padding in the cup to give the illusion of a larger chest size.
The Abercrombie Kids range has sparked outrage among parents for over sexualizing children; "You should be ashamed!" one commenter wrote on the company's website. "Remove the suits from the stores!"
"Shame on you for sexualizing small children," another added. "In a world where parents work hard to keep their children safe, you go and make little girls look like they have breasts? Perverts."
While the company may be ducking fire for its latest questionably marketed clothing, over sexualizing tweens is not new ground for Abercrombie, which stirred up controversy when it started selling thongs to pint sized customers in 2002.
A range of thongs bearing the words 'wink wink' and 'eye candy' sold by the retailer for the same age group in 2002 sparked a similar debate, but Abrecrombie Kids refused to recall the line.
The company said at the time: 'The underwear for young girls was created with the intent to be lighthearted and cute. Any misrepresentation of that is purely in the eye of the beholder.'
Last year, Primark, a major British clothing retailer sparked protests after it tried to market padded bikini tops for kids. It eventually pulled the tops after politicians, including British Prime Minister David Cameron, voiced concerns over the swimsuits.
Ok, personally, I don't get why a kid NEEDS to have her breasts padded out. Not in this age group, not ever. Why is it that we feel the need to force our children to grow up before they need to. I would not even put my daughter in one of those bikini tops WITHOUT the padding, let alone with it. Why are we sexualising our children, and why are we ALLOWING these companies to keep bringing out these lines of clothing for our little girls?
What are your thoughts?