For moms who support a more gender neutral culture, including clothing, terminology, toys, activities, and lifetyles for themselves and/or their babies. For moms who do not care if their sons play with baby dolls and their daughters play with trucks. For moms who have trans or intersex children. For moms who don't stick to current trends of girlie pink ruffles and boyish blue denim. For moms who need support against a mainstream culture of bias, one or the other, and double standards when it comes to gender.