Katarina - posted on 05/11/2010 ( 4 moms have responded )
Sometimes, I find it helps if we know a little bit more about each other while reviewing and talking.
I'm 22 years old, married and the mother of a wonderful little boy, Zackary. I'm a Marketing Communication Professional turned stay-at-home Mom and find product reviews very interesting from this perspective. I'm not really "attached" to any product and don't have any sort of "brand loyalty." From this stand point, I make a not-so-good consumer and am not an ideal consumer for any company. I'm cheap, or frugal, if you will, if it's on sale and I need it, I'll buy it. Sometimes I don't need it at all and it sits in the grocery bag for 3 months.
My Husband is a commercial junkie! He can re-site a commercial almost word for word and if he sees a new product in store and has seen the commercial for it, he HAS to have it! It drives me nuts from a personal level, but from a marketing level I find it fascinating.
If a product is terrible, I'm in no way afraid to let the company know my exact thoughts. I will email or call and let them know, demand either a replacement product or a refund. Many times they are more then happy to give me either, sometimes it takes a little bit more effort. 3 years ago I emailed "Spitz" and complained about a terrible tasting bag and I still get samples every few months to this day.
I'm hard to "win back" as well. If a company has recalled a product(situation depending), I will not use their product again.
I'm also am a chain-reaction consumer. If I love a product, I'm one of the first to tell every one one I know. If I hate a product, you better believe I'll be telling everyone about it.
Who are you?