soy lecithin acts as oil, so if omitting it, add 1 tbsp oil to wet ingredients.
Mix wet ingredients in bowl. Mix dry ingredients in another bowl. Add dry to wet, mix until just combined. Fry in lightly buttered pan. I PROMISE YOU DON'T TASTE THE BEETS!!!!! Jessica Seinfeld has a similar recipe, but I couldn't find it online so I made this up. A great way to get more veggies in!