Bernie - posted on 02/05/2012 ( 1 mom has responded )
Images of All Black Piri Weepu bottle-feeding his daughter have been cut from an anti-smoking ad after complaints from a pro-breastfeeding group.
The La Leche League complained that the few seconds of footage of Weepu feeding six-month-old daughter Taylor would damage efforts to encourage mothers to breastfeed their babies.
The Health Sponsorship Council's television ad, which is part of its "Smoking, Not Our Future" campaign, features Weepu at home with his two daughters.
In the ad, Weepu talks about the benefits of having a smoke-free home and car.
Health Sponsorship Council chief executive Iain Potter said a camera followed Weepu around for a day, including for an hour at his home while he played with his daughters.
"He happened to feed the six-month-old briefly while they were there," he told the Herald on Sunday.
"It was a nice little poignant moment but we understand the sensitivities around it."
Mr Potter said the La Leche League and Plunket had been consulted about the clip.
An email campaign against the ad had been initiated by people associated with the La Leche League.
La Leche League director Alison Stanton said it was important that messages were consistent across the board.
If a woman wants to bottle feed her child then that is up to her just as breastfeeding is up to her.
Just because a baby is having a bottle it doesn't always mean that baby is having formula, it could be having expressed breast milk.
How else are other family members meant to be able to feed the baby? JMO