Best Mom Products - Where Mompreneurs Share Their Adventures in Business

I interview successful mompreneurs who are making a living (or trying to!) - living their passion. Learn from their *REAL* successes and how they've overcome major challenges all while juggling young ones.

Rachel is a winner of Top 25 Mompreneurs - 2012

What advice would you give a mom who wants to be a mompreneur?

It really depends on each mom's expectations of herself, the potential business and the ability to manage her time and define priorities.

My advice is to really take the time to define your driving force, use whatever skill set you were given to the fullest and know when you need to engage other resources. My tag line is "Where Mompreneurs Share Their Adventures in Business" because starting and running a business is definitely an adventure ... it will take twists and turns and it is ultimately up to you to navigate.

Evaluate where you are at in life and define what your true goals are for yourself and your business.

1. Do you want a "lifestyle business" that provides some income but manageable so you can actually take a vacation and not be on email/phone most of the time?

2. Are you going for "big business" where you'll need investors, advisors, employees and manage it all?

3. Is this your true passion? Can you see yourself doing this for the next 5-10 years?

4. What really drives you? The need to create, the need to contribute, the need to have *something* for yourself, the need to learn, the need to be recognized or successful?

5. Do you have a support system including significant other, financial resources and childcare?

I interview mom entrepreneurs and I've heard the majority of women say the same things. Here are some common *real* themes:

1. They started their business because they had a great idea they researched and couldn't find online.

2. They wanted more flexibility now that they have children.

3. They never would have started their business if they knew what was entailed. Naivity was a positive.

4. You have to be open to failure and resolve challenges, even when it is daunting. Look at failure as a lesson learned and don't repeat again.

5. On average, it takes about 3-4 years to really start seeing success and building your business. By the time this happens, most mompreneurs hope their businesses are acquired ... because they initially created their business to spend more quality time with their family and are learning the opposite is true.

Good luck and I'd love to hear how you are doing it. Please Share Your Story at:

What tips do you have for connecting with other mom bloggers?

Look for mom blogs that are reputable, you genuinely enjoy reading and resonate with your business. Then, send them a direct message letting them know you like what they are doing and come up with ways you can partner. If you are just starting out, look for others that are starting out and write guest blogs for one another.

When trying to get the attention of a well known blog that has a massive following, start commenting on blogs they write. It is a good way to build a relationship. Showing you are interested in what they do and understanding who they are will make you more knowledgeable. You'll be able to contribute to their audience because you'll have a greater understanding of what they are trying to accomplish.

Of course, social media like Twitter, Facebook, Pinterest, Google+ are great ways to find other blogs and start a dialogue.

How do you balance being a mom and and an entrepreneur?

It changes all the time. It changes with the ages of my children and their schedules and needs. I have 2 girls under the age of 5 and when they napped, I'd work. When they were in pre-school or had a babysitter (3-6 hrs a week), I'd work. Now, one is in Kindergarten 5 days a week and the other is in pre-school 4 mornings so I'm able to schedule and plan my days more easily and dedicate the afternoon's to them. In summer, it is much more challenging which makes it stressful.

I believe we all search for balance and some days you have it and others you don't. You just have to let go of the guilt, learn to be flexible and recognize your journey is about your entire life and experiences, not just one aspect.

Realize some things will take longer than you hoped/expected but that's a trade-off you've decided to make so that you can be there for your children. When I started my business, I knew that regardless of the ultimate outcome - I'd be gaining new skills, staying networked/current and working towards my true passion. I always think of it as a slow evolution.

What draws me to moms and entrepreneurs is that we all get it - we understand these challenges. When someone cancels an interview with me because their child is sick or they were up all night with their baby, I immediately have compassion for them. I don't judge, I understand. I think that is what is amazing about all these women. We all need a flexibility that the corporate world does not truly permit at this point in time and so we are paving our own way and creating amazing products and services. These women pioneers are emerging and great relationships are being built and we are all growing ... as people, as women, as mothers, as entrepreneurs and a collective voice and support system.