Beyond The Brochure

A blog for parents applying to private elementary schools in Los Angeles and my life as a mom at private school (the good, the bad and the ugly)

Christina is a winner of Top 25 Mompreneurs - 2012

What advice would you give a mom who wants to be a mompreneur?

Start with an idea that you are passionate about. We write about Los Angeles private schools and the competitive admissions process. You really need to research your idea to find out if there is anything else in the market similar to your concept. Its fine to join a crowded, competitive market, but you need to be aware of the competition and be patient. For moms who want to write books like we did, self-publishing is a great way to go! We began with an outline, wrote each chapter and published our book! The entire process took a year. We didn't let anything stop us. The start-up costs aren't as high as you might think. Companies have various packages for self-publishing, allowing you to pick and choose various options. Then, after our book was published, we started our blog.

What tips do you have for connecting with other mom bloggers?

It took me some time to connect with other bloggers. My blog is Los Angeles specific, so I didn't have any luck connecting with bloggers across the country. After about a year, I met a few local bloggers and we formed our own blogger group. We now have more than 50 amazing bloggers.

How do you balance being a mom and and an entrepreneur?

I work from home except when I do speaking events at preschools or other venues. I try to work at night or when the kids are in school.

What are the top 3 pieces of advice you would give to a new mom (or mom-to-be)?

Christina Simon

1. Don't be too hard on yourself trying to be the "perfect" mom. We all make mistakes and having a new baby is stressful enough without beating yourself up over the little stuff. 2. If your intuition tells you that something about a babysitter, nanny or daycare isn't right, follow your instincts and make a change. Don't worry about what other people think, do what YOU think is best for your child. 3. Try to connect with other mom or moms-to-be to ensure you have friends with kids around the same age. It's a great social outlet for you and the baby. Moms groups, online message boards, mommy & me classes and the local park are great places to connect with other moms. I wish I had done it sooner!
View All Answers

Can you recommend a children's book or series that's great for summer reading? Please include the ages it's appropriate for.

Christina Simon

A great kid's book, just published, is "On My Way To The Bath" by Sarah Maizes. It's a wonderful story about Sarah's daughter, Livi, who finds bath time boring. On her way to the bath, Livi manages to find creative ways to stall for time. Ultimately, she does take her bath and then, doesn't want to get out!
View All Answers