The Junior

The Junior is a place for style conscious Moms who want to find inspiration and tips on how to dress their little Fashion Icon.

Helena is a winner of Top 25 Kids' Style

What inspired you to start blogging?

The Junior was first intended for our friends and family, like a scrapbook of Lykke's life. We have family both in Sweden and England so we felt that a blog would be the perfect way to stay in touch. But it didn´t take long before it developed into something bigger. I have always loved fashion and with Lykke being born a whole new world opened up. The blog has become something very important to me, a big part of my life, which I love!.

How do you keep up with the latest kids' fashions and being a mom?

This is something I love doing and have a great interest in so I don´t find it difficult at all. Browsing through websites, reading magazines, going through newsletters from several on-line stores is part of my daily routine. It has become second nature and I love doing it so it comes pretty naturally.

What are three things parents should think about when styling their kids?

1. Don´t make an outfit too matchy, keep it simple.
2. Think contrasts: pair something light and airy with something more hard and edgy.
3. Let them be an individual, trust your kids' taste sometimes. Add, subtract and compromise.

How do you make shopping for your family's clothes affordable?

Helena Schütz

I'm very pleased to find this great site. I wanted to thank you for your time just for this wonderful read!! I definitely really liked every bit of it and I have you saved as a favorite to look at new things on your site. bad credit loans
View All Answers