CBS denies ManCrunch Super Bowl Ad

JL - posted on 01/30/2010 ( 18 moms have responded )

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Mancrunch a gay dating site submitted an ad to CBS for the Superbowl. The agency was testing the waters but were seriously ready to pay for the ad spot if accepted. After review CBS denied the ad stating that it did not meet their standards but they were willing to work with the client on alternative submissions.



here is the link to the article about the ad and it includes a video of the ad that was submitted



http://www.huffingtonpost.com/2010/01/28...





What do you all think....should the ad be allowed to run as is, perhaps later in the night when other types of adult ads are run. Or Do you agree with CBS that it does not meet standards. Or do you think perhaps Mancrunch should submit a new ad that does not include the makeout scene, which in my opinion seems more over the top funny then offensive in a sexual manner.

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JL - posted on 02/03/2010

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Kati..I have the same feeling on the subject.



They have allowed so many ads with scantily clad women and such.Beer ads with men and women in hot tubs that invoke a suggestive sexual nature..so what is the difference in denying the gay add and allowing those. I get that it is cheezy but honestly many commercials that air on tv especially local ones are super Cheezy.



Heck,most the Super Bowl ads are over the time on purpose.They try to be out there so people talk about them and go to youtube to watch them over and over. The reality though is that most of us will remember the ridiculous funny over the top content in the ads but only a small amount of us will remember what product or company the ads were even for.

Rosie - posted on 02/03/2010

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i just saw today that cbs is pulling the godaddy.com commercial this year. i wonder if so many people complained how hypocritical it was that they were allowing that and not the mancrunch commercials that they decided to get rid of them instead of allowing the mancrunch one as well. anything to keep "the gays" off of tv i guess.

Isobel - posted on 02/02/2010

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I think the low-budget campiness of it is what made me laugh to be honest...but then, I suppose I laugh at a lot of stupid stuff ;P

Rosie - posted on 02/02/2010

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i guess i don't know what their "standards" are, but they allow the "go daddy.com" commercials every year. those commercials have a bunch of half naked women lathered up in soap, and rubbing all over each other.

on the other hand i thought the commercial was pretty lame, maybe the makeout scene was too long or something. maybe they should cut it before they go to the other guy with the weirded out look on his face.

Sarah - posted on 02/01/2010

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I didn't see any harm in the advert really, it actually made me laugh! (perhaps i have a childish sense of humour!) it just seemed to be a VERY tongue in cheek advert to be honest, not meant as a serious statement about being gay or anything.
I think all the controversy will do them well anyway, people will click on their site or whatever to see what all the fuss was about! :)

Iris - posted on 02/01/2010

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I agree with Amie, they should have had there hands touching, gazing at each other, aaaand cut! You don't even see heterosexual commercials were a woman jumps on a guy and starts making out, not at a prime time and that's the point I'm making here. Keep it classy and get the message across. As for a gay dating on-line commercial, where they would gaze into each others eyes, I don't see anything wrong with it.

[deleted account]

I read some where online that they rejected this commercial(we call it ad- short for advertisment) yet accepted a birth control (or something along those lines).
If that was two women on that couch makin out I doubt many men would be complaining, even if the ad was poorly made.

Dana - posted on 01/31/2010

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I think that even if it's a good commercial, no man wants to see a online dating commercial during the Super Bowl.

Michelle - posted on 01/31/2010

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Yeah, my problem with it was not the make out scene, it's just a stupid, bad commercial. I will say that the look on their friend's face was hilarious lol.....
I live in Colorado and they air gay commercials all the time. I really don't think that CBS is discriminating against this commercial. It just a crappy, stupid, awkward, low budget, poorly executed ad.

Amie - posted on 01/30/2010

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I don't think the end make out scene needed to be there. That was retarded. They could have just cut to the mancrunch logo after showing them holding hands and gazing at each other or some equally cheesy crap.

I don't see a problem with the message or idea behind the commercial. We have gay ads aired in Canada. Some are alright, some are just downright stupid.

[deleted account]

I don't see how it relates to meeting people online. Gay men, yes, but online dating, no.

I agree that it is awkward and not very professional looking.

?? - posted on 01/30/2010

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I think the commercial is awkward... mainly cause it looks like something Wayne & Garth would have taped in their basement - it just seemed unprofessional to me. Like when I watched The Apprentice and saw their lame-o attempts at 'professional' commercials - and that commercial for ManCrunch - it was even worse quality than The Apprentice commercials.

I think they should do what they were told - submit a new commercial - but actually put some effort into it to make it look like a classy, professional, commercial.


I don't see anything wrong with the content of the commercial in general, except for the major ass-sweat, pants stuck to his cheeks from sitting for awhile, wedgie thing the on-top make-out dude had, gross.

Dana - posted on 01/30/2010

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I think it's a little too much for the Super Bowl. I didn't actually find it funny, more like cheesy and bad cheesy not good.

Isobel - posted on 01/30/2010

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I think it's hilarious...I don't see why would need to be played later. AND I think football watching men are ready for it. So there ;P

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