Controversial Anti-Child Abuse Ad (WARNING: GRAPHIC CONTENT)

♏*PHOENIX*♏ - posted on 05/13/2011 ( 25 moms have responded )

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The question is: Did the ISPCC go to far with the AD??
There is a video to watch.

The Irish Society for the Prevention of Cruelty to Children launched its summer campaign against child abuse with an ad some describe as too graphic.

The video shows a young boy being punched, kicked, and slapped while he recites the ISPCC's "children's manifesto". At the end, he tells the viewer that he "can't wait to grow up."

However, some are calling the video too extreme to be viewed. Psychologist Owen Connolly told Ireland's Evening Herald:

"It is horrific -- it turned my stomach," he said. "The child is so innocent looking and we're not seeing the aggressive male, we're seeing the hurt child... It will provoke all kinds of trauma. It shouldn't be allowed to be broadcast."
The ISPCC disagrees. Lloyd Byrne, the organization's finance director, told the Irish Times that its imagery may move people to action as it accurately depicts what many children experience worldwide.

"We haven't plucked this image out of the sky," he said. "Child abuse is shocking; it is not nice to hear or see, but it takes place."


According to its website, the ISPCC is hoping to raise funds through its summer campaign, as a rise in need has been reported.

Last year, the organization said it received 830,000 calls to its child help line -- a 20,000 increase from 2009. However, due to budgetary restrictions, the ISPCC estimated that 35 percent of the total calls for help went unanswered.



http://www.huffingtonpost.com/2011/05/13...

MOST HELPFUL POSTS

Sharon - posted on 05/13/2011

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I'd like to point out that when you smack your kid simply because you're frustrated and can't communicate with her anymore - thats' child abuse too.

Sharon - posted on 05/13/2011

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Jesus, thats mild, compared to reality.

If it disturbs you, maybe it'll spur others who think slapping their child, like some here, is ok, to stop thinking so and call the goddamned police when they hear a child scream in pain and an angry adult voice screaming obscenities.

Isobel - posted on 05/14/2011

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I'm in school for marketing and we've had to study shock campaigns for social marketing and YES, they work...so I say let it play. If it makes you uncomfortable...then do something about it.

The ad is right, there are too many times that I've read on this site adults saying that children have no rights...this ad kinda reminds you that they do.

Tara - posted on 05/14/2011

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That didn't go too far at all, quite mild actually. I've worked with CAS here in Ontario, I've worked with children who were removed from their home because of abuse. This is a very mild portrayal of what can occur in an abusive home.
I think the shock value is great. It's way better than the one here in Canada for the kids help line where the little kid is in their closet talking to their teddy bear about being abused. This actually keeps your attention and is full of shock value to make one really think.

My biggest problem is the fact that too many parents will think this was abuse but not think it's abuse when they smack/pop/slap/spank/pinch/hit/kick etc. their own kids.
They see abuse as something different than what goes on in their own home. They see this as an example of abuse and they don't think about their own actions being abusive too.
They compare what happened to this child with them spanking/smacking/popping their own kid and say "I'm not abusive, I don't hit like that, he's out of control, I don't hit out of anger, I don't hit when I'm out of control etc. etc."
So for me it's a double edged sword, yes it brings more awareness to acts of child abuse but at the same time it offers up a scale of abuse for those who use physical punishment. It's like they can compare that to their own style of punishment and feel ok doling out a bum smack 10 times a day for unwanted behaviour because really it's not as bad as the commercialized abuse.

Charlie - posted on 05/13/2011

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Yes people know what happens in an extremley abusive home like this one BUT no one does anything , no one cares enough to go into action ...out of site out of mind right ? well maybe society needs to wake up and SEE it , feel the shock and pain that kids everywhere in physically abusive homes feel to get some kind of understanding , to shock them into action ...cause no one is helping them now ...hell half the people are to scared to even talk about ..I mean , did you know only 1 in 3 people will report physical abuse if faced with it ... ? what does that say about our society ?

25 Comments

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Shae - posted on 05/15/2011

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I don't think it's too far. That really is nothing like what some children go through, I mean, there was that young girl who was kidnapped and sexually abused by a man, gave him two daughters, while his wife ignored it. THAT is too far. Or infants that are shaken so hard that their spinal cord detaches from the brain, THAT is too far. A topic like child abuse needs to be in the forefront of our minds, so that we can prevent it. If it takes an Ad that 'shows' a child being beaten to prevent it, then that's what we need to see.

Jaime - posted on 05/15/2011

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Definitely an unsettling video, but as others have said, very effective. It's meant to make us shift uncomfortably in our seats, or like I did...cover my mouth in the sheer shock of seeing the image of a child being beaten senselessly. If it bothered you to see a child that was acting in a scenario that was mild in comparison to what happens in real life, then I think the hope is that next time you see or hear something that makes you shift in your seat...you won't shut up about it.

[deleted account]

It reminds me of that very graphic PSA done in the UK for texting while driving. I think it's important and sometimes people need a shock or two to recognize what's wrong with something. Not everyone sits back and realizes how things can go wrong on their own.

[deleted account]

There was an interview here recently about this on the radio of which I missed most because my toddler was driving me nuts. A psychologist questioned the guy from the ISPCC though on child actor and whatever the response was was satisfied that the conditions for the child were fine.

Hope - posted on 05/14/2011

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Not right for the child actor 2 have 2 go through this, even if its just an act. Showing violent images 2 people only produces a numbing, negative emotional response to many young people over time. Many already know that child abuse exist, so why not show a positive message of a non-abusive relationship and better future for a child etc instead of a horrific, graphic and innapropriate message. All kinds of violence is wrong.

Rosie - posted on 05/14/2011

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it disturbed me greatly, but it was really effective. it definitely gets it's point across, and hopefully will help some people think about hitting their kid. or maybe if someone hears or suspects a child is getting abused they might have the balls to call it in.

[deleted account]

We also have road traffic shock campaigns in ireland which are only shown after 9pm, so I assume it'll be the same with this one. Kids won't get to see it, so I'm all for it. Particularly because it's not just the fact that they want to encourage people to report child abuse, but also that they heavily depend on donations. 35% of their calls went unanswered, that's 290500 calls!!! I don't care what they have to do to get us to donate the money they need. 290500 calls. Now I really feel sick.

Kylie - posted on 05/13/2011

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I found that extremely upsetting. I dont think it should be banned because shock campaigns raise awareness and this is an issue that needs to be talked about and dealt with. Hopefully more people report abuse and step in when they see it happening in public. I hope they show it after 9pm though. I wouldn't want my children to see that ad.

Lacye - posted on 05/13/2011

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There were some things in the video that did go a little too far. Like when the man is stepping on the little boy's face or when he throws him into the wall. I started crying. They might need to tone it back a little bit. It may be a lot better than what some kids get, but it's still a little too graphic for tv.

Mel - posted on 05/13/2011

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thats devastating :(, but they need things like this to get the message through to people

Sneaky - posted on 05/13/2011

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Can you go to far with an ad like that?

Shock campaigns work. They really do.

Nikkole - posted on 05/13/2011

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I hope this will bring awareness to others about abuse! I actually feel that it wasn't as bad as some children have it this was mild. My mom is a correctional officer and i hear of soo many stories of children getting beat and the people who beat them get off easy most of the time, people who kill kittens get worse than child abusers! it's truly sad :(

♏*PHOENIX*♏ - posted on 05/13/2011

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I also want to add, I feel the way I do because of my boys…..
If this were a women instead of the little boy then I would be all for it…(not thinking it went to far)
I feel this was simply because he is a child…

♏*PHOENIX*♏ - posted on 05/13/2011

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I just think showing the kid getting smacked around pretty much the whole ad was Not necessary…

♏*PHOENIX*♏ - posted on 05/13/2011

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So your saying they have to show a kid getting his ass beat to bring more awareness and to say…”Hey its wrong to abuse and it hurts?

Well Sharon if this ad proves effective as far as statistics go.. Then I will eat my words…

Many cognitive people already have a general idea of what goes down in a abusive home..
With out seeing this ad, did you not have an idea of what possibly happens..

Sharon - posted on 05/13/2011

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yeah - another poster saying "don't hit your kids" thats proven incredibly effective.

Or are you suggesting we begin licensing parents to be? Just what would be "as effective"?

♏*PHOENIX*♏ - posted on 05/13/2011

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They could have done something else just as effective....Im Sure.

Amanda - posted on 05/13/2011

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Powerful commercial!! It isn't to far at all, like Sharon said it barely touches the actual reality of many abused childrens lives. If this commercial upsets you then it did its job well.

Mechelle - posted on 05/13/2011

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It makes me realize what some children go through. Abuse is never ok, and I am thankful that my children can grow up in an environment without fear.

♏*PHOENIX*♏ - posted on 05/13/2011

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I DO think it’s a bit to FAR, yes that’s the reality of it…but just seeing that makes me upset as a parent

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