Doritos Ad offends Catholics

Katherine - posted on 01/10/2011 ( 39 moms have responded )

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A Doritos commercial has been pulled from the annual Doritos Crash the Super Bowl ad contest because it deeply offended Catholics.

The spot, called "Feed the Flock," shows a priest seeking spiritual guidance from God in how to attract more people to his church. The answer comes to him in prayer: He will offer Doritos (in two flavors!) and Pepsi MAX in place of the traditional sacramental bread and wine of the Eucharist. The idea is successful and soon parishioners are lining up to receive the new and improved "Communion."

I, for one, am appalled by the religious stereotypes presented in this ad. To suggest that all Catholics prefer Pepsi and Doritos over other junk food -- like, say, Coke and Pringles -- is simply outrageous and, frankly, unacceptable!

Alas, the ad was pulled from the contest for another reason: Catholics were offended that the Eucharist -- which they consider to be the body and blood of Christ -- was treated in such a joking matter. They started an online petition requesting that PepsiCo (which owns Doritos) pull the ad.

As a result, PepsiCo apologized and removed it from the contest. And, the maker of the ad, a Philadelphia firm called Media Wave, had this response: "We felt bad ... Our intention was to win, not to offend.”

Truthfully, I thought the ad was clever but can understand why a religious group wouldn't want a central tenant of their religion be taken so lightly.

To see the commercial in its entirety, click the link.

Do you think the Doritos as Eucharist ad is offensive?


http://www.wtsp.com/video/default.aspx?m...

MOST HELPFUL POSTS

Krista - posted on 01/18/2011

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Jessica.... that wasn't Shauna that said that. However, it doesn't take a genius to see that Becky was being facetious.

Jessica - posted on 01/24/2011

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it was aimed at anyone who didnt have a sense of humor about it..i am one of those. Disrespecting someones faith whether it be a person or company is wrong. period

Barb - posted on 01/18/2011

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What i think is so funny is this commercial was never suppose to be aired on TV . It lost the contest for the superbowl ad. and just by being so controversial and losing, now millions of people are seeing the ad and Doritos and Pepsi are getting tons of free advertising.

Bad publicity is still publicity

Jessica - posted on 01/18/2011

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shauna, as a catholic, we take our communion very seriously, and your comment about getting the youth to church to take communion, i found arrogant. If you knew this faith, youd know that no person who has not recieved the sacrament can take holy commnion, and kids just taking the sacrament because of the food involved is utterly ridiculous..please get your facts before posting that kind of thing. thank you

ME - posted on 01/11/2011

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As a Catholic, I find this hilarious...why do people take themselves so seriously?...though, I have to say...Pringles WOULD make more sense...

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Jessica - posted on 01/23/2011

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excuse me..... but i have a great sense of humor, and found this dis-tasteful to say the least. Having a sense of humor is irrelevant in this manner, so pardon me if i dont "bugger off"

[deleted account]

LMAO I LOVE THIS & I AM CATHOLIC!! I say go ahead and post it. Any catholic that doesn't have a sense of humor can bugger off. :)

Amanda - posted on 01/18/2011

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I really think it depends on what peice of the religion they use to make light of... as some have already stated the eucharist is very sacred to the Catholics, so it really was disrespectful.... just as it would be disrespectful if verizon made a commercial showing Muslims texting their prayers during thier prayer times.
anyway, the commercial isn't going to air, so honestly no harm.

Jessica - posted on 01/18/2011

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I appologize shauna..and i understand facetious behavior, i just found it inappropriate to say..jokingly or not

Krista - posted on 01/18/2011

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I think that had they made a commercial based on say, the Baptist faith, it wouldn't have been an uproar. Quite honestly, I think it's being blown out of proportion.

Amanda - posted on 01/18/2011

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i think it's funny, but at the same time i do think it was in poor taste. i can see why it could be found as offensive and i personally agree that it should have been pulled. i would find it to be in poor taste had they comparatively used any religion to make a commercial.

Desiree - posted on 01/11/2011

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Most Catholics I know would probably laugh and see the lighter side of it, but people should be very careful when taking the Micky out another religion. The last time it happened there was world wide retaliation remember the Muslims and the cartoon of Mohamed. That resulted in deaths. Being a practicing Catholic that add doesn't bug me in the least but there are certain "artists" that I will not allow their music in my house because of their crass rediculing of other religions, I find it very poor taste, but then again her thoughts on bringing up a child leaves a lot to be desired.

Rosie - posted on 01/11/2011

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i didn't really find it offensive but think that some people may. although i may think those people may need to relax a bit-it's a commercial.

[deleted account]

That's got to be one of the stupidest commercials I've ever seen. Granted, I haven't SEEN a commercial in a couple of years, but still.... don't find it the least bit funny. I do have quite a sense of humor w/ a lot of things, but didn't find any in that. We aren't Catholic either.

~♥Little Miss - posted on 01/11/2011

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That was the lamest fucking thing I have ever seen! Yes, the Catholic Church is hurting...and that was a low blow. I thought it was bad acting, and a bad campaign. I am Catholic...not hard core...but I think that was stupid period. That actually would discourage me from buying either brand.

JuLeah - posted on 01/11/2011

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I am not offended, but can see why a Catholic might be. I don't track the blood/body thing, but I knows folks to particapate and for them it is important.

Lindsay - posted on 01/11/2011

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I'm Catholic. Not a great one but I am. I didn't find it offensive but I didn't find it funny either. If my grandmother or even my parents would have seen it, they would have been horrified. But in the Catholic religion, the Eucharist is a very sacred thing. It's probably a gamble that the company wasn't willing to take as far as losing customers.

Mary - posted on 01/11/2011

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I'm a bit of half-assed Catholic. Was I horribly offended? No, bt it probably does walk the line of tastelessness. For devout Catholics, the Eucharist is sacred, and not something to be made light of. For me, this add falls in the category of dead baby jokes...it doesn't make me cringe or recoil in horror, but I find it a bit immature and disrespectful of other's beliefs.

Becky - posted on 01/10/2011

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I don't find it offensive, but then again, I'm not Catholic. From a Protestant standpoint, we do communion, but the elements vary between churchs - some churches have crackers, some have bread, some have wafers, some have wine, some have grape juice, some have grape Kool-aid... so why not Doritos and Pepsi? It'd get all the youth to show up on Communion Sunday!

[deleted account]

bahahaahahaha that's great...people need to loosen up a little. but if it weren't for these sorts of things, what would people have to ramble and rant about.

Jodi - posted on 01/10/2011

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I have to admit, I am not shocked at all that (some, or many)catholics are offended by this. I think it's clever, but God, Jesus, church and religion and general are certainly not humorous, funny, or anything to be taken even remotely lightly by the catholics I know.

Johnny - posted on 01/10/2011

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Sounds rather silly. But it might really have done the church some good. I might have stuck around longer in my teens if they were giving out doritos & pepsi for eucharist. Now I wouldn't want it, but it might reel in the teenage crowd. I imagine the church needs some help in that department.

Bonnie - posted on 01/10/2011

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I don't think it's a big deal although i'm not surprised people are offended by it. They should just do what they want and that's it. Never will everyone be happy. And if Pepsi is afraid that if they were to go ahead with it they would start losing money, I think that should be the least of their worries. They are fairly well off.

Kate CP - posted on 01/10/2011

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Yep. But Madonna's "controversial" music video got the PepsiCo CEOS' panties in many tightly-knotted wads so they pulled the ad.

Charlie - posted on 01/10/2011

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Hate to break it to ya people but Jesus was most likely "dark" considering where he was born .

Kate CP - posted on 01/10/2011

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Pepsi also pulled their ad with Madonna singing Like A Prayer because it had a black guy playing Jesus in it. PepsiCo tends to be a little sensitive about religion.

Nicole - posted on 01/10/2011

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I don't love commercials but as far of commercials go, it's not that bad. That being said sex, religion and politics tend to make people go a little crazy

Tiffany - posted on 01/10/2011

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Oh please! You can't please all of the people all of the time. I thought it was a little clever...can't see what the big deal is.

Charlie - posted on 01/10/2011

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For the love of ....................what is with people , what we can't poke fun at ourselves and find humour in stuff anymore *eyeroll*

Shauna - posted on 01/10/2011

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eh, i dont see a prob with it. I think too many people want something to bitch about.

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