'Formula Powered' Onesie

Ez - posted on 09/17/2010 ( 46 moms have responded )




This has been doing the rounds of the Mommy bloggers lately...



You have to wonder if Old Navy intentionally created its Formula Powered onesies as fodder for mommy bloggers.

The body suit’s pro-formula message is just the sort of thing that gets breastfeeding advocates riled up and writing heated comments on message boards.

And as you’d expect news of these hip, little onesies, which are now on sale for $5, have fueled yet another heated breast vs. bottle debate (Anyone tired of these yet?), and the blogs are going crazy.

Dr. Momma writes on her blog: “Try again, Old Navy. This one belongs in the recycling bin.”

Some moms are vowing to boycott Old Navy altogether.

Cate Nelson of Eco Child’s Play writes: “Let’s make sure we all voice our outrage at their support for the formula industry. Let Nestle make this ridiculous outfit, not a clothing company we rely on for school clothes! We’re smart enough to boycott Nestle. But Old Navy, too? Yep.

“I’m boycotting the company (including Gap, Banana Republic, and PiperLime) until they remove this offensive product from their lineup.”

Of course, there are moms speaking up on the other side of the argument.

Sara at the Covered Wagon writes: “I’m just afraid that this outcry/boycott is about more than just people being concerned about normalizing formula feeding. This sounds to me like it’s becoming a way to silence mothers who formula feed…Here’s the deal. It’s not wrong. A mom who formula feeds has just as much right to sing their ability to feed their baby from the rooftops…They have just as much right to a cute tattoo-inspired onesie.”

What do you think about the Formula Powered onesie? Should it be proudly worn by bottle-fed babies? Or is this a cruel slap in the face to breastfeeding advocates? Do you even care?


Charlene - posted on 09/17/2010




I have seen a LOT of BF'ing onsies and a handful of bottle feeding ones, but I don't think I've ever seen one specifically for formula feeding... well until now.

Who gives a flying monkey's arse? REALLY? Are there not better things to be putting effort into.

"Why advertise that you feed your child an inferior food?"

Really Tara?? Attitudes like that are why so many women feel guilty about the fact that they HAVE to feed formula. I'd rather see a woman advertising that she formula feeds over a baby going hungry because his mother couldn't breastfeed, but refused to feed their baby an 'inferior food'. And as ridiculous as it sounds, it has happened...

Sarah - posted on 09/17/2010




I don't care.
I really don't see why it's a big problem. Is seeing a "onesie" (love that term!) with "Formula Powered" going to make people stop BF-ing? NO.

I REALLY wish the whole war between Breast and Bottle would just go away. I couldn't give a toss how your baby is fed, it just doesn't matter enough for me to get SO upset about it!!

I mean boycotting companies, writing letters/posts ranting and complaining, seriously, get a life and go do something that REALLY matters!! grrrrrrrr. hehehe :)

Isobel - posted on 09/20/2010




while you are at it...you should probably boycott apple...the people who make ipads and iphones have been committing suicide after being forced to work 32 hour shifts...coke and pepsi travel the globe and dam up rivers that force the people living in the region to abandon settlements that have existed for a thousand years, so we can have bottled water over here...you should probably take a look at Debeers (sp?) the diamond people who finance wars over blood diamonds... let's see...we could probably go on like this forever.

Formula seems pretty small in comparison.

[deleted account]

I don't know that the breastfeeding advocates are necessarily offended, Alison. I would just assume that they're frustrated. They're trying to push forward with their "breast is best" campaign and they probably feel like the onsies are a step backward. Do I think they're extreme? For sure but I can understand their point. So many women formula feed nowadays despite knowing that breast milk is optimal and perhaps they're just discouraged when they see something like that?

Sarah - posted on 09/18/2010




So the BF advocates are boycotting Old Navy, huh? Who gives a crap...Old Navy will continue to make its millions regardless of whether the BF moms keep shopping there or not. If you don't like the shirt, don't buy it. If you like it, then buy it. Easy as that. Those BF advocates need to move on & realize that there are bigger problems in this world than whether or not a baby is breastfed.

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Sharon - posted on 09/20/2010




For christs sake.

its not a slam at breastfeeders, its not advertising for formula companies.

Can't people just shut the fuck up and let it be a goddamned shirt?

I'm going to start wearing a "I like boobies" shirt. I DO like boobies, but I'm not a lesbian. I wear a rainforest cafe t-shirt - but I'm not a rainforest.

I wear a disney tinkerbell t-shirt - I'm not a fucking fairy. get over it.

Becky - posted on 09/20/2010




It doesn't bother me in the least, and I'm a huge fan of breastfeeding! As far as I'm concerned, it's just another silly, cute little slogan to put on baby onesies.
I love the "IPOOD, change me" ones, personally!

[deleted account]

The bashing goes both ways when extreme BFing advocates continue to use phrases like "artificial milk" or "Feel bad for baby". It's formula. No, it's NOT breast milk, but the attitude of superior vs. inferior is there. Don't feel bad for my baby, or any other baby who receives formula in order to eat! Lots of BFing shirts are there on plenty of websites. Old Navy simply massed produced these onesies. Don't like it...don't it. Want to boycot ON...they won't miss your money.

ME - posted on 09/18/2010




I am a BF advocate, and I couldn't care less about old navy or their stupid shirt, but all the bashing of BFing moms is making me feel like I should be angry for some reason...I'm not sayin...I'm just sayin...:)

[deleted account]

I think they're cute. I probably wouldn't buy one, but I don't understand why people would be offended by them.

Rosie - posted on 09/18/2010




i literally caught myself rolling my eyes ans sighing in response to reading that. how on earth would that offend a BF mother? i don't get it-AT ALL!! they must not have much going on in their lives if they have to bitch about this.

Nikki - posted on 09/18/2010




I could NOT breastfeed, I had NO milk, not a drop NONE and yet people still have the audacity to criticize me and make comments how I should have tried harder, basically would they like to produce milk for me cuz it just wasnt happening. I felt guilty for the first month, until my sons first check up when the doc said just how amazing he has grown and how healthy he was. My son continued to thrive off formula yes I said it THIRVE!! Never got sick and when he did he fought it off in a day, grew up to be a big strong boy who is advanced in all his milestones, so yes I couldnt be happier. I would go buy that shirt to show other bottle feeding moms its okay to not feel guilty or ashamed because they were NOT ABLE to BF, everyone acts like its a choice and to be honest after the hell everyone put me through and watching everyone who said that end up having to supplement with formula because their kids were underweight. I think people need to get over themselves and whether you BF or Formula fed who gives F , to each their own and its not any of us to say anything else. I have have seen Breast is Best onesies and I dont care I gave my son the best in my eyes and thats all that matters:):):)

ME - posted on 09/18/2010




I think it's pretty silly, but if someone wants to buy it for their baby, who cares!

Jennifer - posted on 09/18/2010




there are plenty of pro-BF onesies, and this is the first formula one i've seen.

i think the problem i have with it is that images of bottles already DOMINATE the baby-scene, in america at least. everything from birth announcements, to baby dolls, anything baby sower related...according to our society, bottles are a "must have" for parents. i think glorification of artificial feeding perpetuates americas over-sexualization of breasts, and our terrible breastfeeding rate. no, i don't think this onesie is going to change any adults mind on infant feeding, but i do think bottle imagery can impact young minds.

Petra - posted on 09/18/2010




Seriously, it blows my mind that some people have nothing better to do than protest absolutely harmless, pointless things like this.

Jocelyn - posted on 09/18/2010




I don't see it as any different from the "boob man" onesie I had for Conner.
It's just a piece of clothing.
Some people just need to take the stick out of their ass.

Jacquie - posted on 09/17/2010




After 6 months of problematic nursing- we finally gave into formula...I serious cannot believe there are going to be Old Navy boycotts... geez. People seriously need to stop bitching about every little thing. As for the onesies... I want one!

Caitlin - posted on 09/17/2010




Makes me think that these breastfeeding nazis would have moms hooked up to milking machines all day so that we could provide milk to all those "abused" babies who have to drink formula..

Give me a break..

[deleted account]

No surprise here....I agree with everyone else. I have to admit, it's a pretty catchy, clever idea.

[deleted account]

I don't care.

If you don't like it, don't buy it. If you feel THAT strongly about it, boycott the company if you must. Doesn't change anything for me.

[deleted account]

If the made them a lot cuter i might consider my girls wearing them do the come in pink i wonder lol.:-)

Amie - posted on 09/17/2010




Nothing wrong with it.
If a mom wants to buy it for her child, she should be able too!

I have a serious issue with BFing zealots, which these women are. It is not a slap in the face, they are taking that upon themselves to get everyone fired up. I'd hope more moms would have the common sense to see this and I'm sure the majority do but jeese.

Women who take it this far, who show no compassion or understanding for their fellow mom's, just turn off everyone of their message. (except for other nut bag zealots)

I wouldn't care, if it wasn't for the crazies that come out of the wood work and cause a ruckus when there is no need for one.

Jessica - posted on 09/17/2010




Ha! I love the BF-ing onsies, I've never seen one of those. I may have to get one ;)

Joanna - posted on 09/17/2010




Not something I'd normally put on my kid, but considering this baby WILL be formula powered, I might have to go pick on up and have her wear it, because honestly the fact that it's "offensive" to breastfeeding advocates is hilarious. The things they've said in the article to me seem more offensive than the onesie. If you don't like it, don't buy it! Like some of the other mamas have said, there's TONS of pro-booby shirts out there!

Krista - posted on 09/17/2010




Yeah, I've also seen quite a few bf-ing onesies and t-shirts, and think that the Old Navy onesie is actually really cute. Like Sarah said, it's not like someone is going to switch from breast to formula because of a onesie. They need to get a frigging life and stop being so goddamn overbearing about their own choices.

Caitlin - posted on 09/17/2010




Seriously? This isn't going to make a mom say, "well, I guess i should feed my baby formula then.." I'd put my baby in this and she's breastfed, I don't care, I think cute slogans are nice, as opposed to the ton of cliché "cutie" or whatever onesies out there.

Lindsay - posted on 09/17/2010




I've seen plenty of BFing onesies...This is the first I've seen for formula other than the Party at My Crib...BYOB (the last b being bottle). I've seen the "Boob Man" onesies, "mmm...Boobies!", "Mother Sucker", "I have OCB, obsessive cumpulsive boobie-eating", "One bad little mother sucker."

Kate CP - posted on 09/17/2010




The only thing that irritates me about this is that there isn't one that says "Titty Powered". :P

Jessica - posted on 09/17/2010




I guess I find it slightly irritating, but trust me I'm not breaking a sweat over it. Certainly not going to boycott their stuff (though, I'm not impressed with Old Navy's quality anyway, but that's unrelated) or anything, its not worth getting that worked up over.

Why doesn't someone make a onsie with a boob on it in protest? ;)

Tara - posted on 09/17/2010




I don't care. I am a breastfeeding advocate so if I saw a baby in one these outfits my first thought would be "Why advertise that you feed your child an inferior food?" closely followed by "When is the "BOOB powered" shirt coming out?!"
If you want to buy them, go ahead, if you don't than don't. Old Navy can decide whether or not to pull the shirts based of course on how well they sell.

Lindsay - posted on 09/17/2010




I am so tired of the breast vs. bottle debate too. I don't see what all the fuss is about. If you don't like a shirt, don't buy it. It's a simple fix.

Mary - posted on 09/17/2010




There are a lot of offensive slogans on clothing these days, but this isn't one of them. I could be wrong, but I doubt that Old Navy was weighing in on the breast vs bottle debate...some clueless fool thought they were being cute and clever (who is also most likely childless). Those breastfeeding advocates who are all worked up about this are making an issue where there doesn't need to be one. Really, if a few over zealous women weren't carrying on about this, the rest of us normal people would have found nothing even remotely controversial about it.
Boycott away, you fruit loops...less competition for me to find the things I want in the right size!

[deleted account]

Okay i wouldnt put them on my girls for one lol..but why is it making Breastfeeding advocates mad..do we formula feeding mothers get enraged with many posters and were babys are wearing baby clothes to promote b/f.I dont think sooo.Don't be taking IT to heart ladies.One day you all will wake up and see this world is made up of many different types of mothers with many different types of parenting choices especially ones when concerning how we feed our little ones.
Smile ladies its not a big deal.I think of many other things in this world that would infuriate me more than clothes promotting how we fed or feed our children.You want respect for b/f we want respect for formula feeding,SIMPLE.Don't be hypocrites.

Nikki - posted on 09/17/2010




I have seen worse slogans, really who cares, these bloggers must have really boring lives.

Ez - posted on 09/17/2010




I agree ladies. Getting all pissy about something like this just seems so pointless. It's a stupid slogan, just like the umpteen dozen other stupid slogans on clothing.

C. - posted on 09/17/2010




Ok, seriously??? CAN ANYONE make something anymore, just anything, w/o SOMEONE getting offended??? We all know that breast is best.. Who cares if someone has a 'Formula Powered' onesie on their baby!!! How do we know that they didn't try BFing at first and it just didn't work out?? This is just ridiculous. People find the most idiotic things to get offended about.

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