Marie Stopes advert just aired!

Lucy - posted on 05/24/2010 ( 56 moms have responded )

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The ad that's got everyone in a knot has just aired for the first time here in the UK- They showed a series of women contemplating their late periods and then asks "pregnant, and don't know what to do? Call us on..."

Hardly the abortion mongering some were expecting, or still over the mark of acceptability?

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?? - posted on 05/25/2010

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I don't think they're the target audience for abortions, I think they're the target audience for people who need help, period. They're targeting people who are lost, confused, unsure, scared and they're focusing on the fact that it is a scary place to be in -- but that's ok because there are people who want to help.

Yes abortion is the darkest avenue in there, but being scared and alone and lost and confused doesn't mean they're going to shove abortion down you're throat as soon as you dial the number.

The ad says to me - It's ok that you're scared, call us, and we'll help you. Period. That's it. I don't think abortion is any more or less advertised than counseling and a hug.

They're promoting their help, in any situation. And the people they want to help, the people who NEED their help more than most others are the people who are scared, feeling lost, confused and alone.

If YOU (in general) want to focus on the fact that Marie Stopes does help their patients with going through an abortion, that really is your own issue and your own focus - since it's been otherwise shown that abortion is not their only focus, or even their first mention when you go to them -- but I don't think that ad even remotely indicates abortion is what you will hear about when you call their number.

ME - posted on 05/26/2010

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I was also really upset when I found I was pregnant the first time. I'd been told I couldn't have children, my hubby and I had come to terms with it, made plans for our lives, etc. I felt like I'd been lied to/misled...whatever. It was frustrating, scarey, and shocking...Hubby and I talked about all of our options before telling people we were pregnant. It was a necessary conversation because our lives were suddenly and shockingly altered. Talking about "options" doesn't only mean abortion!

Lady - posted on 05/26/2010

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I never said that you thought it was wrong I just said that it was negative to think that every woman who was not delighted about finding out she was pregnant was going to rush off and get an abortion - I have had dealings with the Marie Stopes clinic and know that they don't try and force abortions on women, they talk about options and try and help women figure out what they want to do, abortion is just one option.

Christa - posted on 05/25/2010

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I understand that, Jo. That's the "target audience" for abortions. If they aren't JUST promoting their abortions why not include images of people who might use their other services. I wish I could find a Planned Parenthood ad, I can't find on online. They show a scared person and it says "I haven't been tested" it shows a happy person and says "I have" it shows a scared young girl and says "I'm not ready to have a baby" it shows a happy couple and says "we are", etc. Something to that effect, I haven't seen one in a while. That is what I'm trying to say. If they ARE a clinic that offers all kinds of services why did they create an ad focusing ONLY on the people who are most likely to get an abortion? That is my question with it. Had they done it that way nobody would have batted an eye at it.

?? - posted on 05/25/2010

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Pregnancy, when you're alone, is quite often not a happy matter... I think the ad focused perfectly on the people who are 'potential clients' and is a perfect way of telling women that it's ok that you're sad and it's ok that you're unsure, because there is someone there who will help you.



They aren't trying to portray some "don't worry be happy," pregnancy is perfect all the time scenario because the people who generally need an organization like Marie Stopes aren't those "don't worry be happy", pregnancy is perfect all the time people. The ad is perfect for the people they're trying to target to get those people to identify with the women in the ad so that they call and get the help they need.



It's not about making people feel bad about feeling less than stellar that they're pregnant and feeling completely consumed with confusion and being unsure what to do, where to go, who to talk too, if there's anyone to talk too.

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56 Comments

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Kathy - posted on 06/01/2010

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education is always a good thing. no matter where it comes from - tv, web, yellow pages, wherever... whatever is "effective" is what i want to see.

Nicole - posted on 05/27/2010

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I have a good friend who worked for planned parenthood and she said that young girls would come in with their mothers for abortions and when the doctor would recommend birth control, the mothers would adamantly refuse!

?? - posted on 05/26/2010

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From my understanding of the woman that founded Planned Parenthood, she always said that the only cure for abortion is the education and the use of contraceptives. That was her intention when she organized Planned Parenthood and other [smaller] groups like them - to make birth control and contraceptives available and to make sure there is a place for women to get information about them.

As for abortion, Sanger wrote, "While there are cases where even the law recognizes an abortion as justifiable if recommended by a physician, I assert that the hundreds of thousands of abortions performed in America each year are a disgrace to civilization."

So Planned Parenthood has come a long ways away from what Sanger had intended at it's beginning - if abortion is, as many people say, it's main focus.

Joanna - posted on 05/26/2010

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Weird, I never knew planned parenthood did abortions! Well the one in my hometown didn't (maybe they just weren't legal in North Dakota). Now I know why I used to get glares from women when I'd walk into Planned Parenthood for my free paps and birth control!

Esther - posted on 05/26/2010

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Planned Parenthood here in the US is pretty well known to everyone and everyone knows they also provide abortion services. Anti-abortion groups will even tell you that that is their main service. If you didn't know them I guess the name could imply that it's all about unwanted pregnancy prevention, but it's not and in the US you'd pretty much have to be living under a rock not to have heard of them and know what they do in terms of abortions.

Lady - posted on 05/26/2010

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I wouldn't be happy if it was an advert for a clinic that was trying to sell women abortions - I think that would be very inapropriate. I think as it's a place where women can get advice and not just abortions then it's fine.

Sarah - posted on 05/26/2010

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I guess the thing with that planned parenthood advert, is that everybody is happy and smiling and it all seems wonderful, which simply isn't the case for some women.
If i was pregnant and it wasn't planned and i was freaking out about it, that advert would just make me feel worse really!!
Also, the name is PLANNED parenthood, if my pregnancy was unplanned, i would feel it wouldn't apply to me or my situation.

Esther - posted on 05/26/2010

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So how would you all feel about this commercial if it had been from a straight-up commercial abortion clinic?

Lady - posted on 05/26/2010

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They don't offer pre natal care but they don't promote abortions or force them on women they just help them figure out what they want to do.

Esther - posted on 05/26/2010

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If Marie Stopes offers counseling on all options, pre-natal care etc., then I'm OK with the commercial. If they are however mostly focused on providing abortion services, then I'm not. I think abortion should be a last resort. It should be legal and safe, but it should not be promoted. I personally prefer ads like this one from Planned Parenthood:

Dana - posted on 05/26/2010

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I'm fine with the commercial, I'm pro-choice, I just have no problem calling the commercial what it is.

Dana - posted on 05/26/2010

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Cathy, I'm not saying that but the fact of the matter is that it's still an abortion commercial. I'm not saying they're promoting abortion but, it's about abortion.



Gillian I never said there was anything wrong with feeling that way so quit trying to debate me on crap I haven't even said.

Lady - posted on 05/26/2010

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That's a very negitive veiw, a lot of women are not initially happy about finding out they are pregnant, they may not be with the father anymore, they may not finacially be able to aford a baby, they may have children already and don't feel they want anymore. But not all of them are going to run off and have abortions. They may just need someone to talk to about the different options thay have. Finding out you are pregnant isn't always a joyace occassion - that's the reality!

Dana - posted on 05/26/2010

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The women are depressed about being pregnant, what options do you think the commercial is talking about? Come on...

Lady - posted on 05/26/2010

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Because it's not just an abortion commercial - it's an options commercial, it's to let you know that there are people out there to help, not everybody that contacts Marie Stopes is going to have an abortion but they will get help deciding what it is they want to do!!

Dana - posted on 05/26/2010

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Yeah, it's realistic and blah, blah,blah, but still let's call it what it is, it's an abortion commercial. What's wrong with saying that? If people think it's no big deal then why is it so hard to call it what it is?

*Lisa* - posted on 05/26/2010

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I think the ad doesn't seem to promote abortion. It seems just a place that will help you if you find out you are pregnant and are unsure what to do next. If I hadn't read this thread, then I would have had no idea that they do abortions there.

Lucy - posted on 05/26/2010

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There is currently an NHS TV ad campaign (which is also shown in Wales) which promotes the discussion of all forms of contraception and sexual health- It specifically mentions the pill, IUD's and condoms, and it is shown pre water shed.

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Are there? Ive never seen any maybe they dont show them in wales because they know we are all old fashioned prudes lmao.

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Well ive never seen the pill, condoms or morning after pill advertised on tv dont see why we should have this either

Sarah - posted on 05/26/2010

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Why not? Everything is else is advertised on TV, why not this? It's going to reach far more people on TV. It's only aired after 10pm, so it's not going to be seen by kids or anything.

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True but they could find that help in the yellow pages or on the web we dont need to have it on the tv.

Sarah - posted on 05/26/2010

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That's exactly how i feel about it Gillian. I think it's realistic, not everyone is happy when they find out they're pregnant, to some people it does feel like the end of the world. Now they know they're not alone in feeling that way and they know where to find some help, no matter what their choice is.

Lady - posted on 05/26/2010

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I thought it was great and really helpful. It targeted the right people and showed them they were not alone or wrong to feel they needed help. Unwanted pregnacies and abortions are part of life, if there are people out there who can help then they should be able to advertise their sevices. @Dana I'm pretty sure if adoption was something you chose then Marie Stopes would be able to point you in the right direction. They are there to help women not just to push abortions on people. If that's what she wants then they will help but they will also help her figure out other options if she choses not to have an abortion. It's not an advert for abortions is an advert to let you know that there are people who can help.

And Laci the first word out my mouth when I found out I was pregnant every times has been F**K!!!

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If you dont need an abortion then why would you need help from marie stopes? Of course its an advert for an abortion clinic and its not something that should be advertised on the tv.

Sharon - posted on 05/25/2010

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Since I fully support abortions at any stage - I am happy to see this ad on tv although it doesn't say "abortion" to me at all.

Just "help".

Dana - posted on 05/25/2010

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I can see your point Christa. It's depressing as all hell. It's also an ad for abortions, it just doesn't say the word. I mean when you're period is late and you're pregnant getting info on the pill and STD's aren't going to help you now...

Bottom line, it's not about information on birth control or STD's, it's about info on abortions. Call it what it is. Now if they gave info on adoption, that would be a whole different story.

Christa - posted on 05/25/2010

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Like I said I don't have a MAJOR issue with this ad, I just think it could have been done better if they wanted to avoid controversy. :-)

Christa - posted on 05/25/2010

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Like I said I don't have a major problem with the ad, but I prefer the Planned Parenthood ads I feel they are more tasteful and don't give the impression, your life is over when you are "late". I think if they are truly just trying to get their name out there to help women, they could have done it in a more tasteful manner. There’s never been a big thing over a Planned Parenthood ad, and believe me pro-lifers HATE Planned Parenthood, but they keep their ads tasteful.

LaCi - posted on 05/25/2010

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Totally off topic.

"Surprising, unexpected, but these women look like they are ready to slit their wrists. "

You should've seen me when I found out I was pregnant. Surely I'm not he only unplanned mom that was hysterical and ready to throw herself off a bridge through the first day.... ;) Maybe I am... lol

Christa - posted on 05/25/2010

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I don't see a problem as long as Marie Stopes does offer all options, not just abortions. Although I would prefer it to be more like a Planned Parenthood ad where they talk about all their services, birth control, STD testing, and pregnancy. Planned Parenthood’s ads are happier appearing not so depressing. I don’t like how they portray being pregnant as such a depressing thing. Surprising, unexpected, but these women look like they are ready to slit their wrists. I think it does give the impression that it leans towards abortions. But I don’t have a major problem with this airing.

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Jenny Evans is late, well Jenny Evans ought to be on the pill then she wouldnt need to talk to marie stopes lol. Dont think we should be advertising abortion clinics on the tv full stop. If people need abortions they can go to their doctor about it or get marie stopes' number from the yellow pages.

Sarah - posted on 05/25/2010

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Here's the advert! Totally fine by my standards.
Not very controversial at all. :)

Becky - posted on 05/24/2010

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Doesn't sound much different from ads I've seen for Birthright, which is a prolife organization. In which case, no, I don't think it crosses any lines.

Christa - posted on 05/24/2010

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I guessed that might have been the result, it was the same way with the Tebow Super Bowl ad.

Lucy - posted on 05/24/2010

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I'll get working on a link, I just wanted to post about it just now as it was the first time it has been aired and there has been so much anticipation! Personally, I think you'd have to be pretty determined to find fault in it, but I'm sure some still will...

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