McDonalds new Gay friendly advert!

Lady - posted on 06/04/2010 ( 14 moms have responded )

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So what do you think? A good way to sell burgers or just a gimmick? Should it go worldwide or are France just more tollerant than the rest of the world?

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Isobel - posted on 06/04/2010

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With a company as big as McDonald's, every commercial does not have to "flog" a product. Many global corporations release ads to align themselves with a particular demographic or to cause the general public to have positive feelings toward the company in general.

It is clear that McDonald's has likely found that they have had a dip in their liberals between 18 and 35 market, and this is just their way of saying hey look...we're not assholes. Next time you have a hangover, you can stop by, eat a burger and not feel like an asshole, even though we're polluting the world, poisoning your body and tricking your children into buying our consumerism...we're gay friendly! Yay us!

Louise - posted on 06/04/2010

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I thought the commercial was a load of rubbish I was listening so much to what the chap was saying I took no notice of what he was eatting. In fact I could not tell you about any product he was trying to flog. What a waste of advertising time. Pointless bring back Ronald McDonald at least the kids liked him. Not that any of us here eat McDonalds.

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Jess - posted on 06/07/2010

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Was anyone else put off by the anchor man's comment that he "guareentee's it won't run here". Why would a gay friendly add not be welcome on American tv's ? I think his comment needs more attention than the McDonalds ad ! I like the campaign I think their trying to project a more personal image.

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The add didn't make much sense to me until the anchor woman mentioned that the add was part of a larger campaign. I guess we'd have to see all the other adds in the campaign to really understand its context.

Amie - posted on 06/04/2010

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I'd say Europe is generally more tolerant yes. The commercial didn't even air in the states and it got loads of coverage, along with some very stupid comments. /:)

I find nothing wrong with the message though. Everyone knows what McDonald's sells. I saw it more as an endorsement that they are on the side of gay rights.

Laura's probably right though too to some degree. I think it has more to do with their food quality then the other stuff though. I know a huge part in why we don't eat there a lot is because I don't want mine or my kids calorie intake for the day wasted on one burger/meal. Yes they are that bad. =S ick.

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I actually listened to the anchor woman who read a statement indicating that this ad was one of many from the "Come As You Are" campagin, and it features people of many walks of lives. This ad happened to show the "gay-friendly" ad-picked up by Fox News & Bill O'Reilly as a target of possible discrimination. I'm not sure if the viewers responded in a positive or negative manner. Of course, the follow up question of the ad might indicate that at the very moment of dining with dad, the boy might come out of the closet to complete the ad of "Come As You Are". No, the ad does not make me want to eat McD's and I personally avoid fast food whenever I can! But, I also know that Europeans are far more tolerant of homosexuality than Americans. Therefore, this is is very appropriate for the audience.

*Lisa* - posted on 06/04/2010

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I wonder why a fast food chain feels the need to target social issues? They should have spent the money making that commercial on something more productive like less greasy meat.

Johnny - posted on 06/04/2010

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Only Bill O'Reilly would suggest that running a "gay-friendly" advertisement might lead you to running a Taliban-friendly advertisement. Okay, well maybe Rush and Beck would too, but I digress. The ad doesn't make me want to eat McDonalds any more than I normally would, which is not at all. Personally, I think since McDonalds can't convince us that they are "green", they are just targeting the next most popular social issue right now.

LaCi - posted on 06/04/2010

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Well, since McDonalds french fries aren't even vegetarian I'm still not interested in eating there. :|

It's less corny than their other commercials. I actually paid attention and wasn't making fun of the people in my head so thats good. I feel like there should be a sequel? lol

Dana - posted on 06/04/2010

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I don't know why people are geeking out about it. I see it as a statement more so than an advertisement for selling food. If it hits two birds with one stone, good.

*Lisa* - posted on 06/04/2010

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Well I don't see what it has to do with the tasty, greasy food at McDonalds. I think it was created just to cause people to talk about it, thus giving them even more advertising ;) Everyone loves a controversial ad! As if McDonalds needs to advertise themselves anyway hehe. Everyone knows they are there.

*Lisa* - posted on 06/04/2010

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Well I don't see what it has to do with the tasty, greasy food at McDonalds. I think it was created just to cause people to talk about it, thus giving them even more advertising ;) Everyone loves a controversial ad! As if McDonalds needs to advertise themselves anyway hehe. Everyone knows they are there.

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