Talking Vaginas Should Shut Up About Douching

Mabel - posted on 07/23/2011 ( 13 moms have responded )

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Summer's Eve is back with what's turning out to be their annual "OMG, is this for real?" ad campaign. And you thought it couldn't get any stranger or scarier than last year's "clean your vagina, get a raise" ordeal. Ha! Somehow, it has. Sigh. This time around, the purveyor of feminine hygiene products wants us to "ID the V" and "Hail to the V." We are supposed to do this by imagining our vaginas talking to us (via hand-puppet vulvas) in either a sassy black woman voice, a passive-aggressive white chick voice, or an "ay yi yi!" ranty Latina lady voice. Because, apparently, we can best understand the importance of cleaning our vaginas through targeted stereotypes "relatable, cultural" personification of our ladyparts. Eeek!

This really makes me wonder ... why do the people who market products like Summer's Eve think they have to appeal to women's individuality (or geez, race) at all? Because in reality, we're not interested in "identifying" with our vaginas.

We don't really ever feel the urge to imagine them talking to us, we don't give them names, we don't want to imagine them asking us to be their BFF. Most of us have absolutely no interest in embellishing them, decorating them, or even making cute little designs out of our pubic hair. We're not toddlers who need a whimsical gimmick (like a SpongeBob SquarePants bathtub play set -- ha!) to encourage us to take care of ourselves.

Just because we don't need it to be like Disney World (or, in this case, "It's a Small World") down there doesn't mean we don't respect or care for our vulvas -- you know, the part of your body you'd actually be treating with these products. (Speaking of which, I agree with Summer's Eve that 70 percent of women not being able to accurately identify their own lady parts is a problem.) In fact, really caring for your feminine hygiene usually means skipping any kind of "especially for your hoo-ha," chemical-laden product -- be that a special wash, wipe, or "pH balanced" tampon (guh) -- which likely increases the risk of vaginal infections by washing away all healthy bacteria. Really respecting your "private" anatomy means just using a little bit of mild soap and warm water on the labia area, and that's it.

If you haven't seen them yet, here are the ridiculous ads:
Omg! Are they freaking serious???I am absolutely sick but at the same time lmao!! What do you think ???

http://thestir.cafemom.com/healthy_livin...

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Rosie - posted on 07/23/2011

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oh for the love of god!! how fucked up is that?? lol! i hate that these products are even on the market, no dermatologist or gynecologist advises using them, why are they even allowed? gah!

13 Comments

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Gina - posted on 07/25/2011

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Well I just wasted a few minutes on that crap. Can you sue a company for stupidity?

Vegemite - posted on 07/24/2011

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Bahhaah these people have been watching too much Scrubs, seems like an Elliot day dream to me.
"Wonder down under", "Lady wowza" a BFF V
Honestly I didn't even know what douching was until a post on here not long ago, I had to google it.
It made me laugh though, not with but at it's ridiculousness.

Christina - posted on 07/24/2011

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My vagina and I just watched that commercial. My vagina started flipping out and told me that if I buy that shit for her, she will seal herself up and never let my husband's dick inside her again. So we are going to pass...

Mabel - posted on 07/23/2011

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I was so embarrassed the first time I saw a tampon commercial.I remember I was sitting next to my then boyfriend(now husband ) and this ad comes on about tampons being so great and catching all the stuff for you and how wonderful it is for sports.I could actually feel my face just start to burn.I hate how they seem to target the most private areas of a woman s life just so they can make a dollar off of a product.And of course they won't tell you that you don't need their products.If someone is so worried about body odor,,,there is nothing better than a nice clean shower to freshen up!

~♥Little Miss - posted on 07/23/2011

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BAHAHAHAHAHAHA!!!!!!!!!!!!!!!! Stupidest fucking thing I have EVER seen! Yeah, ok, lets use a talking hand to "look" like your vagina talking. I actually find it totally insulting to the different races by stereotyping so blatantly. They are gotta get a lot of heat for this. Oh, and the Latina saying "boo" yeah....if they are gonna be stereotypical about language, it should have said "Mija"...."boo" is NOT an endearing hispanic/latina term.

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