Team berated for Hooters sponsorship deal

Jodi - posted on 05/09/2010 ( 11 moms have responded )




MELBOURNE (Reuters) - An under-16 Australian Rules football team has come under fire for entering a sponsorship deal with a local Hooters franchise, with critics saying the move could give adolescent boys the wrong message.

The Broadbeach Cats team in Australia's Gold Coast were cheered on by two skimpily-dressed staff from the Mermaid Beach franchise of the American restaurant chain during their home game against local side Labrador on the weekend.

"The message these boys are getting -- and bear in mind we're talking 15 and 16-year-old boys -- is that ... as a young footballer you have an entitlement to large-breasted women in skimpy outfits bouncing around at your games," women's advocate Melinda Tankard Reist said on an Australian morning television show.

Restaurant owner Morney Schledusch described the criticism as "ridiculous."

"Our waitresses represent the all-American cheerleader," he told local media. "And no, they don't all have big boobs.

"We are all about sport. We had a great opportunity here to show Australia what we are really about."

The staff members would not be back to cheer on more matches and their presence had not affected the Broadbeach players, who romped to a big win over Labrador, the team's coach Neil Boston said.

"They are here to play football -- that's all," he said.

(Writing by Ian Ransom; editing by Miles Evans)


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[deleted account]

Just re-reading my post of yesterday - what I meant to say was that I'd be happier if we could keep the big COMPANIES out of it, not countries! I've really got no issues with big countries!

Rosie - posted on 05/10/2010




i was a cheerleader growing up and the players didn't hardly notice that we were there in our skimpy outfits. they were too enthralled with what they were supposed to be doing-playing football. silly to think that that they would think that.

i do think that young boys sometimes see women as sex objects, but to stop that it starts at home, not on a football field.

Jodi - posted on 05/09/2010




No, Kelly, what I was trying to say is that football as a whole (including the senior leagues) has issues. I was referring to the adults getting drunk and when they do, treating women as sexual objects, and it seems to be a problem in the culture of various codes of football in this country.

But as I also said, this isn't going to be solved by canning sponsorship deals like this, because it goes much deeper than that.

[deleted account]

Cheerleading is not big in Australia, but the whole fuss is a a storm in a teacup.

Other sports teams and leagues in Australia are sponsored by: beer companies, wine companies, spirits companies, online betting companies, Milo (owned by Nestle - 'nuff said!)

If you're going to be offended by this kind of thing nobody would ever sponsor our sports. I'd be much happier if we could keep the big countries out of it, but I don't think that's going to happen any time soon!

Kelly - posted on 05/09/2010




Wait, so 15 or 16 year old boys can get drunk and thats ok, but people are worried that polyester orange shorts and a tank top are going to corrupt them? There is something wrong there.......... And what teenage boy hasn't snuck off to the bathroom with a playboy by that age anyway?

Jodi - posted on 05/09/2010




Amie, cheerleading is not a big thing here :)

But I agree it was pretty ridiculous. However, I can KIND OF see their point a bit, because in recent times, a number of footballers have been charged for various crimes against women, and there has been some talk of the lack of respect for women amongst footballers, especially when they get some alcohol into them. Honestly though, terminating sponsorships such as this is not the solution to these issues.

Jessica - posted on 05/09/2010




haha have you been in most Hooters, I usually have the biggest boobs when I go in there, not the waitresses! And besides, Hooters or not, all they have to do is turn on a TV and they will get an eye full. These boys will have been oggoling giant boobs long before they got the sponsorship!

Amie - posted on 05/09/2010




So what about cheerleaders then? Or are their boobs not big enough to make note of? /:)

This is ridiculous. I agree with Sharon, they're lucky to get the sponsorship and it will not corrupt them. =S Good grief.

[deleted account]

Hey, the team is lucky to even gain sponsorship in these economic times! Sorry, but IMO, a 16 year old getting a glimpse of a hot chick in a skimpy outfit isn;t going to instantaneously corrupt the kid!

Charlie - posted on 05/09/2010




Oh No they may lead astray these young men who no doubt have their walls plastered in FHM and RALPH posters , oh the horror LOL.

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