Such controversy over this commercial...


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Cheryl - posted on 01/11/2010




I don't know where they get that there is anything sexual about that. It looked absolutly harmless. People must just be looking for controversy.

Debi - posted on 01/11/2010




WOW!!! I never thought of that commercial to be anything but cute and fun I have an 11 and 14 year old girls and I am very over protective ask either of them lol. But every time that commercial came on they would get up and dance with them. I see nothing wrong with it. I do however see something wrong with people telling these girls there is. They need to get there mind out of the gutter and see that those girls are just having fun FULLY Clothed.

Michelle - posted on 01/11/2010




DITTO Krista! I honestly I never thought of it at all being sexual but just some girls having fun. My daughters dance school has jazz classes that do dances with moves of this type and have on much less than what these girls have on. We don't look at this as sexual.

Sylvia - posted on 01/10/2010




I think if anyone thinks this commercial has any sexual overtones, they have entirely too much time on their hands. And have a very twisted imagination. My daughter is 6 1/2 and loves cute clothes, and I can imagine her doing a cute dance like the same one in this commercial raving about some cute boots or a cute sweater or whatever. Good grief, people, get a grip!

Andrea - posted on 01/10/2010




i dont see whats any different from that and little girls in cheer! or dance. i guess i dont how it was thought of as sexy? i mean has anyone ever watched big mommas house 2 when the little girls dance?

Rachel - posted on 01/10/2010




Honestly I don't see anything wrong with that. My oldest daughter is almost 5 and she has learned to dance like that from watching Spongebob. But when she is dancing like that she certainly isn't trying to be sexy..she doesn't even know what sexy give me a break! They are in layers of clothing. People have started freaking out about every little thing. Now everyone is so scared to make a move for fear it will be taken the wrong way...come on yall!

Ashley - posted on 01/10/2010




I agree that it is not sexual at all. It seemed like something appropriate for their age. I also think that the message for asking for clothes ( I mean who doesn't need new clothes at Christmas lol) was better than asking for toys that are overpriced. My only negative comment here is it is very annoyingly catchy! I caught myself singing it a time or two. And I imagine it will be in my head again!

Chelsea - posted on 01/10/2010




i think its cute, i se to be a assistant cheer coach before i had my daughter and have seen alot more "sexual" dances then this done by much younger children, i dont even see what part people are having a problem with

Jennifer - posted on 01/10/2010




There is absolutely nothing sexual about this commercial. I wished I was a kid and in the commercial. It looks like so much fun and they're such good little dancers. Maybe the words in the song are a little bit bossy but I absolutely loved the commercial!

Michelle - posted on 01/09/2010




I think it's cute... The only think that rubs the a little the wrong way, and did the first time I saw it, was the part where the say "How cute are these boots?" Something about it is too............... 16?? I don't know, it just strikes me as not age appropriate. Other than that, I think it's "empowering" girls, girls really do want to wear sweaters not dresses, they're wearing layers and layers of clothing, and they're just having fun!! It is a tad annoying though, the 32nd time you've seen it during your 30 minute show.... lol

Heidi - posted on 01/08/2010




I never thought about this being anything but fun and cute. I watched over and over trying to see something wrong or sexual in it, but I just could not. I think they are acting their age and are completely dressed which is nice to see!

Hdlb123 - posted on 01/08/2010




Its annoying, but innocent. My daughter wears less clothing then that for her jazz class and they dance just like that. Its nothing sexual, they are having fun.

[deleted account]

Annoying ? yes
Sexy? not unless you're a pervert
I agree with most of the comments - there are a lot of other commercials (particularly in womens magazines) that are MUCH worse for little girls (and boys) to see..

Gabrielle - posted on 01/08/2010




I think that it is absolutely ridiculous that people called that commercial sexual in any way! It's adorable and appropriate and probably a little annoying to parents with young girls :) But I don't see how there was anything sexual in it whatsoever. And I read the article and I agree with the author: People probably do feel a need to protect the children therefore they slightly overreact but I also think that some people may really have some issues................... Know what I mean. Anywhoo - my fiance and I watched this commercial a million times during the holiday season and we love it. It's too cute :)

Jodi - posted on 12/20/2009




First off, I have seen this commercial probably hundreds of times and never once did I think it was anything other than cute and girls having fun until I found this post. It never occured to me to think anything else but innocence. What is so wrong about a little hip shake? Or moving your body to music in a way that expresses yourself? Especially when wearing thick sweaters, fuzzy boots, hats and the whole bit? It's not like these girls were in bikini's with poles on a bar. I think too many people expect little girls to do nothing other than play with barbie dolls and bake cookies with grandma, how dare they try to seduce the male audience! *sarcasm* for anyone that missed that. This past Halloween I saw little girls, same age and YOUNGER, wearing halloween outfits that I would never dream of letting my child wear! Not only were they not appropriate for the weather, but I'm pretty sure I saw a few pair of underpants as skirts fluttered going down the steps. (Not that I was looking mind you, but a purple skirt with bright pink undies underneath kind of stands out). So it's okay to dress your child...dare I say "skanky", to encourage heftier candy bags, but not to let very appropriately little girls have fun dancing in a clothing commercial? Come on people...get real! And Ashie, I agree with your comment 100% about the pageants!!!

Renae - posted on 12/19/2009




I don't have a problem with it at all. I don't think the girls "moves" were provocative at all, I think the dance was age-appropriate and not only are they dressed appropriately for their age they are completely covered. Honestly, any adult able to sexualise this has a problem.

[deleted account]

i see in no shape or form anything sexual about this fact i see kids being kids and for once dressed in age appropriate clothes and dancing to a age appropriate routine.its a realistic imagine of kids not the silly unrealistic image like i have seen on TV about children in be ashamed in my opinion if i was a mother of a child who had to wear hair pieces,make-up, tan and very little clothes dancing to in appropriate dance routine for there age to be told by strangers (judges)there child is beautiful/ opinion no disrespect to mothers who have kids in pageants.i just don't understand them.but no one speaks about that .beauty pageants are very acceptable to many why isn't this harmless ad?.:)

[deleted account]

i've seen this many times.. my husband hates it.. lol he thinks its a bit too mature for this age of girls.. i dont know i think its cute and not too harmful..

Stefie - posted on 12/17/2009




I think it is annoying teaching young girls to ask for clothes. I don't think it is anything bad, but really annoying. Really not that bad, but does make me thankful for DVR.

Krista - posted on 12/17/2009




Quite honestly, the dance that they did could be found in jazz classes across the world for that specific age group. They have TONS of clothing on and they're having fun. I really don't see how this can be sexualized in any way, shape or form.

I really think society is reaching a bit these days to be overly PC. Things aren't fun anymore.....they're just politically incorrect.

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